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Real estate continues to dominate as America's favorite long-term investment strategy. For the 12th consecutive year, 37% of Americans consider real estate the top investment choice—nearly doubling stocks at just 16%. 1 This isn't just sentiment; investors are putting their money where their beliefs are, purchasing 13% of all homes sold in 2024. 2 The truth is, real estate offers unique advantages that traditional investments can't match. A rental property provides multiple income streams, delivering monthly rent payments while simultaneously building equity and appreciating in value. Plus, leverage amplifies returns: Even if you put down 20%, you’ll benefit from 100% of the property's appreciation gains. Tax advantages, such as depreciation and deductible expenses, can further boost profitability. 3 When executed wisely, rental properties can deliver steady cash flow today and significant wealth tomorrow. But success starts with preparation—knowing how rentals make money, who is best suited to invest, what to look for, and where to start. How Rental Properties Build Wealth Great rental properties create wealth through three primary channels that work together to compound returns over time: Cash Flow represents net monthly income after expenses. The formula: Total rent minus all expenses (mortgage, taxes, insurance, maintenance, management fees, etc.). A duplex renting for $3,300 monthly with $2,700 in expenses generates $600 monthly positive cash flow—money for profit or reinvestment. Appreciation refers to property value increases over time. Historically, U.S. home prices have risen approximately 3-5% annually. 4 A 5% annual appreciation on a $300,000 house adds $15,000+ to your equity annually from market gains alone. Equity growth also occurs as mortgage payments reduce loan principal. Ideally, tenant rent effectively covers these payments, so tenants are purchasing the property for you incrementally. If $500 monthly goes toward principal, you gain $6,000 in equity annually. The total return combines all three elements. While individual components might not create overnight wealth, together they compound impressively for patient investors. Who Should Invest in Rentals? Rental property investing isn’t for everyone. The most successful investors tend to share a few traits: Long-term wealth builders with financial stability and risk tolerance typically succeed. Investment properties require substantial down payments (typically 20-30%) plus cash reserves for maintenance and vacancies. You need stable finances with emergency funds before investing, as real estate is illiquid. 5 Detail-oriented, patient investors often find the greatest success. Nearly 90% of real estate investors encounter challenges—bad tenants, unexpected repairs, or incorrect pricing. 6 Smart investors educate themselves and analyze numbers carefully before buying. Hands-on, resourceful owners who can handle basic maintenance, repairs, and tenant management themselves also have an advantage. These investors can save thousands each year on property management and service fees, boosting overall returns. If you align with these traits, rental property investing can be a powerful tool for building lasting wealth. Where to Begin Your Investment Journey The first step is to contact an investment-savvy real estate agent. We can be an invaluable partner in finding and securing great properties by offering: Access to off-market deals that you can’t find on your own. We have extensive networks and can sometimes help you uncover properties before they are publicly listed. Expert market knowledge to help you choose the right property. We know which neighborhoods, property types, and home features are the most desirable to renters in our area. Deal analysis assistance to maximize your returns. We can help you estimate cash flow, cap rates, and return on investment. Ongoing network support that extends beyond closing. We maintain networks of reliable contractors, property managers, investor-friendly lenders, and insurance brokers. With the right guidance from day one, you can move forward with confidence and start building a portfolio that works for you. Your Rental Property Evaluation Checklist Not all rental properties offer equal investment potential. Smart investors use systematic criteria to identify truly great opportunities: Location & Market Analysis Location determines everything—tenant quality, rental demand, and appreciation potential. Focus on areas with strong rental demand near employment centers, universities, or transit systems ensuring steady tenant pools. Research local vacancy rates carefully. High neighborhood vacancy signals low demand, while low vacancy allows rent increases. Investigate safety and school quality—properties in low-crime areas with good schools attract stable, long-term tenants. 5 Evaluate regional economic trends beyond immediate neighborhoods. Growing employment opportunities drive housing demand. Research major employers that are expanding but avoid areas dependent on single industries. Check government infrastructure plans—new transit or development projects can boost values, but excessive new development might increase competition. 5 Financial Analysis Perform detailed cash flow analysis for every potential property. Calculate expected rent and subtract all expenses: mortgage payments, property taxes, insurance, HOA fees, management costs, maintenance reserves (budget 10% of rent), and vacancy allowances. The “1% rule” provides a quick assessment—monthly rent should equal at least 1% of purchase price plus any necessary repairs. Therefore, a $200,000 home should rent for at least $2,000 monthly. 5 Run sensitivity analysis: What happens if rents drop 5% or expenses increase 10%? Great properties remain profitable under various conditions. Property Condition & Carrying Costs Physical condition directly impacts returns. Older homes with outdated systems may require frequent, costly repairs. 7 Schedule professional inspections focusing on major components: roof, foundation, electrical, plumbing, and HVAC systems. Consider property layout—standard configurations like 3-bedroom/2-bathroom homes appeal to broader tenant bases than unusual layouts. Factor in capital expenditure timelines for major items needing replacement every 15-30 years. Research property tax rates and insurance costs carefully. Some areas have taxes so high that even nice properties won't generate profit. Get insurance quotes before purchasing, especially for properties in flood zones or disaster-prone areas requiring expensive additional coverage. Property Type Selection For most investors, single-family homes, condominiums, or townhomes offer the best starting point. Single-family homes typically attract longer-term tenants who treat the property as their home, resulting in steadier income. 5 Unless you’re planning to use your property as a short-term or vacation rental, avoid highly specialized properties like luxury mansions or tiny studios targeting niche markets with higher vacancy risks. “Bread and butter” 2-4 bedroom homes in middle-class neighborhoods form successful long-term rental portfolio foundations. 5 Due Diligence Requirements Verify all numbers independently. Research comparable rents for similar nearby properties ensuring realistic projections. 7 Check sales comparables to avoid overpaying. Schedule professional inspections and read reports thoroughly—unexpected problems can transform great deals into money pits. Understand local landlord-tenant laws covering eviction processes and deposit rules. Consult professionals, as needed, for valuable guidance. If this checklist seems overwhelming, don’t worry! We can help with each of these items. By following this checklist, we’ll separate high-performing rental opportunities from costly mistakes and position you for long-term success. BOTTOM LINE Great rental properties aren't found by chance—they're identified through systematic evaluation. Properties that build lasting wealth combine healthy cash flow, solid locations, sound physical condition, and strong growth potential. Success requires patience, proper analysis, and the right team. While markets fluctuate, well-chosen properties consistently reward investors through income, appreciation, and equity growth creating real wealth over time. Ready to start building wealth through rental property investment? The fundamentals we’ve outlined provide your foundation, but local market expertise and deal analysis make the difference between mediocre and exceptional investments. Let's discuss how these principles apply to current opportunities in your target market. Sources 1. Gallup - "Real Estate Still Best Investment" - https://news.gallup.com/poll/660161/stocks-fall-gold-rises-real-estate-best-investment.aspx 2. Realtor.com Research - "Investor Report June 2025" - https://www.realtor.com/research/investor-report-june-2025/ 3. Investopedia - "Real Estate vs. Stocks" - https://www.investopedia.com/investing/reasons-invest-real-estate-vs-stock-market/ 4. Redfin Blog - "Average home appreciation per year" - https://www.redfin.com/blog/average-home-appreciation-per-year/ 5. Investopedia - "10 Factors to Consider When Buying an Income Property" - https://www.investopedia.com/articles/mortgages-real-estate/08/buy-rental-property.asp 6. Clever Real Estate Survey - "Residential Real Estate Investing in 2024" - https://listwithclever.com/research/residential-real-estate-investing-2024/ 7. Investopedia - "5 Ways to Value a Real Estate Rental Property" - https://www.investopedia.com/articles/mortgages-real-estate/11/how-to-value-real-estate-rental.asp

As a homeowner, you’re likely diligent about the basics—mowing the lawn, touching up paint, and cleaning regularly. But what about the critical home maintenance tasks you don’t see every day? Research shows that home maintenance frequently takes a backseat, even with the best intentions. In fact, a recent survey found that 60% of homeowners have postponed necessary maintenance or repairs, while 40% admit to paying for a major home repair that could have been avoided with better upkeep. 1 Still, it’s not just about avoiding costly emergencies—it’s also about maximizing the return on your biggest investment. According to research by Thumbtack, homeowners who do put in the extra care are rewarded: Well-maintained homes sell for an average of 10% more. 2 Let’s explore 10 often overlooked home maintenance tasks and how they can save you thousands in long-term costs. 1. Gutter Cleaning: Your First Line of Protection Clogged gutters can cause water to overflow and seep into your home’s foundation, attic, or siding. Left unchecked, this can lead to foundation damage, rot, and even flooding. The real cost of neglect: While professional gutter cleaning averages $162 nationally (up to $390 for multi-story homes), water damage repair costs can add up—averaging $5,100 for foundation damage and $4,300 for a flooded basement. 3,4,5 Your action plan: Clean gutters at least twice annually—in spring and fall. Use a gutter scoop or hose to remove debris. Consider investing in gutter guards to reduce future clogs. This small task prevents major structural damage and prolongs the life of your home’s exterior. 2. HVAC Filter Replacement: Small Task, Major Impact A dirty HVAC filter reduces airflow, causes your system to work harder, and increases energy use. It can also lead to health concerns from trapped contaminants circulating in your home’s air. 6 The hidden costs: A neglected filter can lead to clamped-up coils, furnace failures, and sometimes a complete system replacement costing $4,000-$12,000. 6 Your maintenance routine: Replace filters every 1–3 months, depending on filter type, usage, and the number of pets in your home. Opt for MERV 8–13 filters for efficiency and air quality balance. 7 Schedule full-system annual servicing ($175–$550) to catch hidden issues early. 8 This simple task saves on energy bills (15-20% according to the Department of Energy) and extends your HVAC system’s lifespan. 8 3. Water Heater Flushing: Preventing Sediment Buildup Over time, sediment accumulates in your water heater tank, reducing efficiency and shortening the unit's lifespan. Left unchecked, this buildup can cause leaks or complete tank failure. The financial reality: Regular flushing prevents early replacement and may be required to maintain your water heater’s warranty. 9 You can do it yourself or hire a professional for around $160. 10 Your annual process: Turn off power and water supply to the unit Attach a hose to the drain valve and empty the tank completely Check your anode rod; it may need to be replaced every 3–5 years. This simple routine extends your water heater’s life and preserves energy efficiency. 4. Dryer Vent Cleaning: A Critical Safety Task Lint buildup in dryer vents doesn’t just reduce drying efficiency—it’s one of the leading causes of house fires in the U.S. 11 They also force your dryer to work harder and longer for each load. The cost factor: Professional dryer vent cleaning costs about $144 nationwide, while fire-related damage can run into the tens of thousands. 12 Your safety protocol: Clean dryer vents every six months using a brush kit, or call in a professional. Replace plastic ducts with rigid metal ones, which resist lint clogs. Monitor drying times—longer than usual may signal a blockage. This potentially life-saving task improves both safety and appliance efficiency. 5. Refrigerator Coil Cleaning: The 35% Energy Drain Your refrigerator’s coils help expel heat. When coated in dust, they force the compressor to work harder, increasing energy bills and shortening appliance lifespan. The efficiency impact: Dirty coils can increase energy use by up to 35% and, over time, can lead to costly repairs or replacement. 13 Your simple solution: Check your manufacturer’s guidelines; many recommend cleaning every six months. Locate coils behind or at the bottom of the unit and use a vacuum or coil brush to remove dust and debris. Keep condenser fan areas unobstructed. This $0 DIY task can trim your electricity bill—and prevent early breakdown. 6. Garage Door Lubrication: Prevents Costly Repairs A squeaky garage door means friction—and friction leads to wear on moving parts, costly spring damage, and failed openers. The mechanical reality: A new garage door opener can cost between $350-$1000 installed, but a can of lubricant only costs about $10. 14 Your annual routine: Check the manufacturer’s guidelines to choose the right lubricant for your garage door. Prioritize safety: Ensure the door is fully closed and cut the electricity. Check for any signs of damage before proceeding, and call in a pro if needed. 15 This simple task eliminates squeaks and avoids expensive mechanical repairs. 7. Sump Pump Testing: Your Basement's Guardian Your sump pump quietly protects your basement from water damage—but it needs testing to ensure it works when you need it most. The flood prevention factor: Sump pump failure during a storm can result in thousands of dollars in cleanup costs. 5 Your quarterly test: Pour water into the pit to ensure the float triggers the pump. Confirm pump and drainage are working correctly. Clean the inlet screen once per year to avoid clogs. This 10-minute check gives peace of mind and avoids major flood damage. 8. Chimney Cleaning: Preventing House Fires According to the National Fire Protection Association, the leading cause of home heating fires (30%) is a dirty chimney. 16 The fire prevention imperative: Professional cleaning costs between $100-$350 and is crucial for anyone burning wood. 17 The cost of ignoring this task includes chimney repairs and fire damage that can devastate homes. Your annual safety check: Hire a certified chimney sweep for inspection and cleaning, if needed. Use only seasoned wood to reduce creosote buildup. Install a chimney cap to block debris and critters. Professional chimney maintenance is a non-negotiable safety investment. 9. Roof Inspection: Protecting Your Shelter Your roof endures a lot—storms, sun, pests—and while damage may start small, it can become unbelievably costly if ignored. The structural stakes: A professional inspection averages $239, but some roofers will offer one for free. 18 Roof repair costs have surged 28.47% year-over-year. 19 A new roof now costs $9,500 on average. 20 Your inspection process: Twice per year, perform a DIY inspection for missing shingles, cracked flashing, and sagging areas. Check your attic for stains or leaks after rainfall. Consider a professional inspection every 1-2 years, depending on your risk factors. 18 Early intervention prevents thousands in repairs and helps retain resale value. 10. Water Pressure Monitoring: Protecting Your Plumbing Many homeowners never check their home’s water pressure, but levels above 80 psi can damage pipes, appliances, and fixtures throughout your home, leading to premature failures and leaks. The pressure problem: Water pressure that’s too high can damage your pipes and lead to expensive repairs or flooding. Pressure that’s too low can impact the performance of your faucets and appliances. 21 Your annual check: Use a water pressure gauge connected to an outdoor faucet. Ideal pressure: 40-60 psi. Install a regulator if it runs high. Monitor for sudden changes that could signal a plumbing issue. 21 This small check helps you avoid hidden damage to your entire plumbing system. Creating Your Home Maintenance Schedule Rather than reacting to emergencies, create a proactive plan. Here's a maintenance chart that puts it all in one place:

As we reach the midpoint of 2025, the U.S. housing market stands at a critical juncture. The frenzy of the pandemic-era real estate boom has long since cooled, but in its place we’re seeing a market searching for balance. Higher mortgage rates, cautious buyers, and rising home inventory are combining to reshape what it means to buy or sell a home in today’s climate. “The housing market is at a turning point,” says Nadia Evangelou, senior economist and director of real estate research at the National Association of Realtors. 1 This turning point brings both challenges and opportunities. Whether you’re buying, selling, or just keeping a close eye on the market, understanding these evolving trends is essential. In this comprehensive market update, we examine four key factors influencing today's housing market and provide actionable strategies for navigating these evolving conditions.

Navigating the real estate market without guidance is like starting an expedition without a map. Whether you're selling your cherished family home or searching for your dream property, having the right real estate agent by your side can make all the difference. According to a 2024 report from the National Association of Realtors, agent-represented homes sold for a median price of $435,000, compared to just $380,000 for those sold by owners alone. 1

Thinking about listing your home in 2025? If so, you're smart to start planning ahead. With housing inventory rising in many market segments, today’s sellers need more than just a “for sale” sign to stand out. 1 The good news? You can still make a strong impression and command top dollar—if you know what today’s buyers are really looking for. We’ve outlined six of the top homebuyer priorities in 2025, along with a clear action plan to help you position your property for success. Whether you're weeks or months away from listing, these insights will help you attract serious offers and maximize your return. BUYER PRIORITY #1: Move-In-Ready Condition Buyers want homes that are ready to enjoy from day one. In fact, a recent survey found that 94% of buyers said it was either “very important” or “somewhat important” to buy a home that’s move-in ready. 2 Properties that feel fresh and well-maintained are far more likely to attract competitive offers. Seller Action Plan: Refresh your interior. This might include painting rooms in neutral, contemporary colors and swapping outdated fixtures for more modern alternatives. We may also recommend that you take down heavy drapery or dated blinds to brighten your space and clean or replace flooring to create a clean and cohesive look. Fix anything that’s broken. If something isn’t working quite right, repair it now. Provide maintenance records, if you have them, and consider a pre-listing inspection to identify potential issues early—helping avoid delays or negotiations later. We can advise you on the best course of action given your circumstances and your home’s condition. Strategically enhance kitchens and bathrooms. Modern kitchens and bathrooms are a major selling point for many buyers. 3 While you don’t necessarily need a full remodel, smaller updates—like replacing kitchen appliances or retiling a bathroom shower—can make a big difference. At a minimum, ensure all surfaces–-including cabinets, countertops, and floors—are clean and in good condition, and address any grout issues or needed repairs. Our team can help you identify and prioritize strategic improvements that will maximize your home's appeal and market value. Contact us for a free evaluation! BUYER PRIORITY #2: Flexible Closing Timelines Many of today’s buyers are juggling complicated schedules and circumstances, especially if they need to time the sale of their current home with the purchase of their new one. If you are able to offer a flexible closing timeline, it can deliver an advantage. Seller Action Plan: Define your ideal timeline and explore your level of flexibility. We can discuss your goals and expectations for a closing timeline and consider how much flexibility you might be able to offer buyers. This will depend on your specific circumstances, but additional leeway can be helpful Make a plan to get out of your home quickly if needed. Some buyers need to move out of their current home quickly or relocate by a certain date to start school or a new job. Therefore, they may require an accelerated closing timeline. These buyers will be particularly interested in finding sellers who are willing and able to accommodate a fast closing. Worried about finding a new home if yours sells quickly? We can help you assess your options. 4 Leverage your real estate agent’s negotiation expertise. Closing dates can be tricky to navigate. As experienced professionals, we can help you work through the details to arrive at a mutually beneficial arrangement for you and the buyer. Trying to figure out a plan for your move? Schedule a free consultation to discuss your specific selling timeline and explore flexible closing options. BUYER PRIORITY #3: Assistance & Incentives The high cost of purchasing a home leaves many homebuyers financially tapped out. Offering strategic assistance and incentives can make your property stand out and attract a larger pool of potential purchasers. That’s why, in a recent survey of real estate agents, the majority recommended offering some type of homebuyer incentive. 5 Seller Action Plan: Consider closing cost assistance. Closing costs remain a significant barrier for many homebuyers, especially first-timers or those with limited savings. You might cover some of these expenses—such as mortgage fees or the buyer’s agent commission—using proceeds from the sale 6 . This type of assistance can make a big difference in helping buyers afford your home. Evaluate the value of a mortgage rate buydown. Another option popular with buyers is a temporary or permanent mortgage rate buydown. 7 This means that you pay a lump sum upfront to reduce their mortgage rate (and their monthly payments), making a home purchase significantly more affordable for buyers. Offer an improvement allowance or home warranty. For homebuyers who are already stretched financially, the cost of home improvements and repairs can be a big concern. One way to alleviate those concerns is to offer a home improvement allowance. For example, you could offer to pay a set amount toward new kitchen appliances or to replace worn carpeting. Another solution is to offer buyers a one-year home warranty from a reputable provider. The most effective incentive strategies will depend on your specific property and its target buyers. Our team can help you identify creative and impactful options tailored to your home. BUYER PRIORITY #4: Curb Appeal A well-maintained and visually appealing exterior, often referred to as "curb appeal," is essential for generating interest and bringing buyers in the door. In fact, 97% of Realtors say that curb appeal is important to buyers, and research indicates that properties with strong curb appeal tend to sell faster and for higher prices. 8 Seller Action Plan: Maintain an immaculate exterior. Ensure your landscaping is well-maintained while it’s on the market, with your lawn mowed, hedges trimmed, and flower beds weed-free. If this isn’t your strong suit, invest in a professional service. When it comes to your home itself, a welcoming entrance with a clean, freshly painted front door and updated hardware can make a big difference. Address visible exterior elements. Inspect and touch up any peeling or faded paint on the siding or trim, and repair or replace any damaged siding or roofing. Check that your walkways and driveway are in good condition and that your outdoor lighting is sufficient and in working order. Keep things clean. Thoroughly power wash the siding, walkways, driveway, and any other exterior surfaces to remove dirt, grime, and mildew. Clean all windows and screens, both inside and out, to maximize natural light and improve the overall appearance of your home. We’re happy to offer specific recommendations to enhance your property's curb appeal and to refer you to landscapers, painters, and other professionals for help. BUYER PRIORITY #5: Functional Spaces Today's buyers often prioritize properties that offer flexible and functional living spaces capable of adapting to their evolving needs, ranging from entertaining to remote work. 9 This includes the increasing importance of reliable, high-speed internet connectivity, which has become essential for work and school, smart home technology, and overall modern living. Seller Action Plan: Showcase versatile spaces to highlight their adaptability. Stage rooms to demonstrate their potential for various uses, such as a dedicated home office, a guest room that can also serve as a workout space, or a flexible living area that can accommodate a reading nook. Highlight storage and organization solutions. Functional living isn’t just about primary spaces—it’s also about smart storage. Showcase built-in shelving, closet systems, and other storage solutions that help keep the home organized and clutter-free. This gives buyers a sense of ease and livability. Keep connectivity in mind. Today’s buyers want high-tech capabilities without sacrificing style. 10 High-speed internet access has become increasingly important, and technology features—like home automation systems and built-in charging stations—offer seamless integration while preserving a clean, modern aesthetic. If your home features any coveted technology features, be sure to highlight them. Our team can help you stage your home to attract more potential buyers. Reach out for our recommendations! BUYER PRIORITY #6: Energy Efficiency & Sustainability With rising utility costs and a focus on environmental responsibility and clean living, buyers are looking for homes with eco-friendly features. 11 A few small changes can help you make the most of that desire and draw in conscious buyers. Seller Action Plan: Incorporate and highlight sustainable materials. Buyers are increasingly drawn to homes that feature eco-conscious design choices. If you’ve used sustainable materials—like bamboo flooring, recycled glass countertops, low-VOC paints, or reclaimed wood accents—make sure to highlight these details. They not only enhance your home’s aesthetic but also signal a thoughtful, environmentally responsible approach to design. Install energy-efficient features. While it isn’t always cost-effective to add these features solely to sell your home, if you plan on making any upgrades to windows, systems, or appliances, keep energy efficiency in mind. You may also want to consider upgrades like a smart thermostat that can both help cut utility bills and show potential buyers that your home is loaded with the latest technology. Take steps to reduce energy loss throughout the home. Simple upgrades like sealing gaps around doors and windows, adding weather stripping, or insulating the attic can significantly improve a home’s energy efficiency. 12 These improvements may seem small, but they can lower utility bills and demonstrate to buyers that the home has been well maintained with long-term savings in mind. We can help you identify the most impactful energy-efficient upgrades and highlight your home’s sustainable features to attract today’s eco-conscious buyers. Partnering for Success: Your Strategic Advantage in Today's Market Successfully selling your home in today’s competitive and ever-evolving market requires more than luck—it demands insight, preparation, and expert strategy. By aligning your listing with the priorities of today’s buyers, you’ll position your property to stand out and sell faster for top dollar. Our team is here to guide you every step of the way. From personalized recommendations and trusted vendor referrals to strategic pricing and marketing, we’re committed to helping you achieve a smooth and profitable sale. Ready to take the next step? Contact us today for a complimentary home value assessment and customized sales plan designed to make your property shine. Let’s work together to turn your real estate goals into reality! The above references an opinion and is for informational purposes only. It is not intended to be financial, legal, or tax advice. Consult the appropriate professionals for advice regarding your individual needs. Sources: 1. The Mortgage Report - https://themortgagereports.com/111334/monthly-for-sale-home-listings 2. Bright MLS - https://brightmls.com/article/what-will-homebuyers-want-in-2025 3. Homelight - https://www.homelight.com/blog/which-renovations-increase-home-value/ 4. Homelight - https://www.homelight.com/blog/buyer-how-to-buy-a-house-while-selling-your-own/ 5. Homelight - https://www.homelight.com/blog/real-estate-top-agent-insights-for-end-of-year-2024/ 6. Federal Housing Finance Authority - https://www.fhfa.gov/blog/insights/opening-new-doors-overcoming-obstacles-to-attain-affordable-homeownership 7. LendingTree - https://www.lendingtree.com/home/mortgage/buydown/ 8. National Association of Realtors - https://www.nar.realtor/research-and-statistics/research-reports/remodeling-impact-report-outdoor-features# 9. Yahoo - https://www.yahoo.com/lifestyle/home-trends-buyers-looking-2025-151535883.html 10. Apartment Therapy - https://www.apartmenttherapy.com/2025-house-style-trend-prediction-real-estate-37448456 11. National Association of Realtors - https://www.nar.realtor/magazine/real-estate-news/sales-marketing/13-features-new-home-buyers-say-are-essential-desirable 12. EnergyStar - https://www.energystar.gov/saveathome/seal_insulate/why-seal-and-insulate

Dreaming of a new home but feeling priced out? You’re not alone! According to a recent survey by Bankrate, 78% of aspiring homebuyers cite affordability issues as their primary deterrent. 1 According to data from the U.S. Census Bureau, home prices have risen around 32% since the pandemic, and elevated mortgage rates have caused monthly payments to balloon. 2

Unlock Your Dream Home: Pennsylvania First-Time Home Buyer Grants You Need to Know 

Tax season. Just the words can send shivers down your spine. But if you’re a homeowner, there’s a silver lining: potential savings! You’ve probably heard that you can deduct the interest you pay on your mortgage — but did you know there are many other ways homeowners can reduce their tax burden? Before you start your return, read this post for common home-related tax deductions, eligibility requirements, and tips on how to maximize your savings. Home-Related Tax Savings: The Basics Before we get into the details, it’s important to define some important terms to set the stage. Tax Deductions vs. Tax Credits Most tax savings opportunities for homeowners come in the form of tax deductions. Deductions work by reducing your taxable income — essentially, the government allows you to subtract certain expenses from your total income before calculating how much you owe in taxes. This means a lower taxable income and, ultimately, a lower tax bill. For example, if you earn $50,000 and claim tax deductions worth $5,000, you will only pay taxes on $45,000. Tax credits, on the other hand, directly reduce your tax bill, rather than your taxable income. That means that if you owe $10,000 in taxes and claim a tax credit worth $2,000, your tax bill will be reduced to $8,000. Pro Tip: Meticulous record-keeping is crucial. Keep detailed records of all potentially eligible expenses. This will make tax time much smoother and ensure you don’t miss out on any deductions. Itemized Deductions vs. Standard Deduction To understand what deductions apply to your situation, it’s important to know the difference between itemized deductions and the standard deduction . The standard deduction is a fixed dollar amount that you can subtract from your adjusted gross income (AGI) regardless of your actual expenses. Itemized deductions, on the other hand, are specific expenses that you can deduct, such as mortgage interest, property taxes, and charitable contributions. You’ll need to choose whether to itemize or take the standard deduction. Generally, you should itemize if your total itemized deductions exceed the standard deduction. Most home-related deductions are only applicable if you choose to itemize. 2025 Standard Deduction Amounts Single and Married Filing Separately: $15,000 Head of Household: $22,500 Married Filing Jointly: $30,000 1 Source: IRS Key Home-Related Tax Deductions and Credits If you do choose to itemize your taxes, common tax deductions and credits available to homeowners include: Mortgage Interest Deduction No one likes to pay mortgage interest, but the good news is that you can deduct interest used to buy or build your primary residence or a second home. However, there are certain limitations that you need to be aware of. 2 Mortgage size: If you file your taxes single or married filing jointly, you can deduct interest paid on the first $750,000 of mortgage debt 3 for your primary residence or second home. If you are married but choose to file separately, that limit drops to the first $375,000 (for each partner). Requirements: The mortgage interest deduction only applies if your home is collateral for the loan (which is standard). To qualify as a primary home, your property must have sleeping, cooking, and toilet facilities. If you are deducting mortgage interest on a second home, you don’t need to use the home during the year; however, if you rent it out, you must spend at least 14 days or more than 10% of the days you rented it out (whichever is longer). So, how do you calculate how much mortgage interest you’ve paid? The amount of interest you pay each year will vary, even if your interest rate is fixed — that’s because mortgage amortization 3 means that you pay more interest earlier in the mortgage’s term, and more principal closer to the end. Each year, your lender will send you (and the IRS) a copy of Form 1098 , which shows how much you paid in interest. 4 For example, let’s say you are a married homeowner filing jointly with a mortgage for $400,000. If your Form 1098 shows that you paid $25,000 in mortgage interest in 2025, you could deduct the full $25,000 from your 2025 household income. Real Estate Taxes (Property Taxes) You can deduct state and local real estate taxes (property taxes) you pay on your primary residence or second home. However, it’s crucial to understand what qualifies. Only property taxes imposed for “general public welfare” are deductible 5 —if your town imposes a special assessment for a project that directly improves your property value, like a sewer line, that is not deductible. Furthermore, fees for local services, such as trash collection or sewer maintenance, are not deductible, even though your town may list them on the same bill as your property taxes. There’s also a limit: the 2017 Tax Cuts and Jobs Act imposed a $10,000 cap on the total amount of state and local taxes (SALT) 6 you can deduct. This includes state and local income tax (or sales tax) as well as property taxes. Finally, be aware that the amount you deduct must match the amount actually paid to the tax authority.7 This might differ from what you put into escrow if you pay property taxes through your mortgage lender. Typically, the amount your lender paid to your tax authority is listed on Form 1098. Home Equity Loan Interest You can deduct the interest paid on home equity loans or home equity lines of credit, but with a significant caveat. Since 2017, that interest is only deductible if the loan proceeds are used to buy, build, or substantially improve 3 your primary residence or second home, and the loan is secured by the home. If you use the home equity loan for other purposes, such as a vacation, debt consolidation, or purchasing a car, the interest is generally not deductible. If you use part of the loan or line of credit for eligible purchases, and part for non-eligible purchases, only interest incurred on the portion used for eligible spending is deductible. Loan interest is also not deductible if the funds are used for home improvement projects or repairs that do not “substantially improve” your home. Smaller projects, like repainting or new cabinets, likely do not qualify. However, projects like building an addition, a full kitchen remodel, or installing a new roof should qualify as substantial improvements. It’s also important to note that home equity loan and HELOC interest rate deductions are subject to the same upper limits 3 as mortgages (and are added together with your mortgage for calculation purposes). For example, if you have a $500,000 mortgage and a $300,000 home equity line of credit—which together exceed the $750,000 limit for a married couple—you would only be able to deduct interest paid on the first $750,000 of those combined loans. Home Improvement Expenses You can’t usually deduct home improvement expenses directly.9 However, the money you spend on capital improvements (improvements that increase your home’s value) can help reduce your tax bill later. These expenses are added to your home’s “cost basis,” 10 which reduces your capital gains tax when you eventually sell the house. Think of it this way: by keeping records of your home improvements, you’re essentially increasing the “price” you’re considered to have paid for your home, thus lowering your profit when you sell. It’s important to note that not all projects qualify as capital improvement. Basic repairs and updates likely won’t qualify, while major additions and landscaping likely will (the considerations are the same as those used to determine whether home equity loan interest is deductible). Beyond capital improvement, there are a few specific categories of home improvement that are deductible, including work on home offices (which is subject to specific limitations) and certain modifications for medical/accessibility reasons. 11

Ask any homeowner about what they would like to change about their home, and most will say, “How much time do you have? Home improvements (cue Tim Allen) or home remodeling projects can stem from a variety of motivations, like preparing your home to put on the market, adding space for a growing family, addressing outdated features or aesthetics, or fixing structural/functional issues with the home. However, when it comes to home remodeling projects, too many people assume their project will proportionally increase the value of their home. Few actually consider the complete scope of return on investment (ROI), taking into account not only potential impact on resale value but also the total costs of time, labor, and materials. Some renovations may provide more “quality of life” ROI by improving comfort and aesthetics without significantly impacting resale value, while others can deliver notable financial returns. Whether you’re looking to upgrade your living space, increase the equity of your home, or trying to make some quick changes to improve your resale price, here are four remodeling projects with the highest ROI and some tips on how to get them done.