January 5, 2026

2026 US Housing Market Forecast: Will the Market Find Its Footing?

Will 2026 be the year buyers stop waiting? Forecasters are split, predicting anywhere from 1.7%1 to 14%2 growth in home sales. That 12-point gap reveals the central question facing the housing market: how much will slightly lower mortgage rates and slowly eroding lock-in effects actually unlock pent-up demand?


Nearly every major forecaster agrees the market will be more active than 2025. But beyond that consensus, predictions diverge sharply on pace and scale. The National Association of Realtors (NAR) expects robust 14% sales growth. Realtor.com sees a modest 1.7% bump. Both could be right for different markets and price points.


For anyone planning to buy, sell, or simply understand their home equity position in 2026, these diverging forecasts matter less than the underlying fundamentals. Mortgage rates should settle slightly lower. Inventory will improve modestly. Prices will continue rising, though more slowly than recent years. The market is thawing. More importantly, the housing market appears to be returning to the pace and rhythm of more normal conditions after the artificial volatility of the pandemic era.


The 2025 Context: Why the Market Stayed Frozen


The 2025 housing market disappointed. Mortgage rates remained stubbornly above 6.5%, suppressing demand and keeping transaction volumes near historic lows.8 As of mid-2025, more than 80% of U.S. homeowners hold mortgage rates below 6%, reinforcing the lock-in effect that has kept many would-be sellers on the sidelines.³


Affordability challenges reached acute levels. The typical first-time buyer aged to 40 years old4, reflecting simple math that monthly payments at elevated rates and prices pushed homeownership out of reach for younger buyers. The market did not crash but did not heal either, with overall transaction volume remaining constrained.


2026 Predictions: Where Forecasters Agree and Disagree


Mortgage Rates: Consensus on Modest Improvement


Forecasters agree broadly on mortgage rate trajectories. Expectations cluster tightly in the 6.0% to 6.4% range, representing modest but meaningful improvement from 2025 levels.



2026 Mortgage Rate Forecasts

This narrow range suggests forecasters see similar Federal Reserve policy paths ahead. While rates in the low 6% range remain elevated by recent standards, they represent improvement that could make a difference for buyers.


The more important question is whether this modest decline triggers meaningful market activity. A drop from 7% to 6.5% means little if buyers continue waiting for 5% or sellers remain locked in at 3%. The National Association of Realtors estimates that a drop to 6% could unlock 5.5 million additional buyers, including 1.6 million renters.2 But the forecasters’ disagreements on sales volume reveal uncertainty about how big an impact lower rates will have. 


Existing Home Sales: The Uncertainty Factor


Existing home sales projections for 2026 show far more variation than mortgage rate predictions, reflecting different assumptions about how quickly the market thaws.


2026 Existing Home Sales Forecasts

This wide range from 1.7% to 14% growth reveals genuine uncertainty about buyer and seller behavior. Will homeowners with 3% mortgages finally accept that rates around 6% represent the new baseline? Will life changes like job relocations, family adjustments, or divorces finally outweigh the financial cost of giving up low rates?


The trajectory depends on several key factors working together. The lock-in effect must continue eroding. As long as a significant percentage of homeowners hold mortgages well below current rates, many will choose to stay put, but this effect will continue to decline as more homeowners reach the threshold where life circumstances outweigh rate considerations.


Buyers also need to shift psychologically from waiting for rates to return to the artificial levels of 2020 toward accepting 6% as normal. Many prospective buyers spent the past two years waiting for dramatic rate declines. However, with 6%-7% now normalized and rates expected to drop further next year, buyers may decide to reenter the market. 


Additionally, employment and income stability provide the foundation for both buyer confidence and seller flexibility. Job gains and wage growth give more buyers the financial capacity to proceed with purchases despite elevated rates. Several forecasters expect slowing price growth combined with continued income gains to gradually improve affordability in 2026.1 Any weakening in employment conditions would likely push sales toward the lower end of forecasts, while sustained strength supports higher volumes.


Even modest changes in interest rates or consumer psychology could swing actual sales significantly within this forecast range. The wide spread reflects genuine uncertainty about these behavioral factors rather than disagreement about underlying economic fundamentals.


Home Prices: Continued Appreciation Expected


All major forecasters predict continued home price appreciation in 2026, though projections cluster in a relatively narrow band between 0.5% and 4% growth.


2026 Home Price Growth Forecasts

*Based on Q2 2025 median price of $410,800


The relatively narrow range of price forecasts—compared with wider variation in sales volume projections—suggests greater agreement on price direction than on transaction activity. While sales volumes remain uncertain, supply-demand fundamentals continue to support prices.


Housing inventory remains below levels associated with a balanced market, reflecting years of underbuilding relative to household formation. These supply constraints continue to support prices even as transaction volumes remain lower.


Existing homeowners are generally in strong financial positions, with substantial equity accumulated in recent years. This limits forced sales and allows many move-up buyers to deploy equity toward down payments, helping sustain prices, particularly in higher-priced segments.


Price growth expectations for 2026 are modest compared with recent years. The projected appreciation reflects a return to more historically typical growth rates rather than the elevated gains seen during the pandemic period.


What This Means for Buyers


For prospective homebuyers, 2026 presents a complex environment requiring careful evaluation of affordability constraints against the reality that waiting may not yield significantly better conditions.


Accepting the New Rate Reality


Mortgage rates are expected to settle in the 6.0% to 6.4% range in 2026, representing modest improvement from 2025 but remaining well above the unusually low levels seen during the pandemic. Rates below 3% were driven by emergency monetary policy and are unlikely to return in the near term. Buyers waiting for a drop to 4% or 5% may need to recalibrate expectations, as current forecasts suggest low-to-mid-6% rates are closer to a new baseline. Planning purchases around these levels provides a more realistic framework, with refinancing remaining an option if rates fall further in later years.


Improved Supply and Buyer Leverage


While housing supply remains below long-term balanced levels, inventory has improved compared with recent years, giving buyers more options and greater flexibility.1 Days on market have lengthened, bidding wars are less common, and sellers are generally more open to contingencies, repairs, and concessions.5 Competition persists for well-priced homes in desirable locations—particularly during spring and summer—but overall market conditions are less frenetic than during the pandemic surge.


Pricing and Competition Dynamics


Home prices are still expected to rise modestly, with forecasts ranging from 0.5% to 4% growth nationally. This means waiting may not lead to meaningfully lower prices, even as rates improve slightly. However, slower appreciation reduces urgency and allows buyers to be more selective. Homes priced appropriately should continue to sell, but overpricing carries greater risk as buyers gain more alternatives. The market increasingly rewards patience, preparation, and informed offer strategies rather than speed alone.


First-Time Buyer Challenges


First-time buyers continue to face the steepest hurdles in 2026. The median age of a first-time buyer has risen to 40 years old4, underscoring how affordability pressures, higher down payment requirements, and elevated mortgage rates have delayed entry into homeownership for many households. Even with modest improvements in rates and inventory, upfront costs and monthly payments remain significant barriers, particularly for buyers without existing equity.


That said, conditions may ease slightly compared with 2025. Slower price growth and incremental rate declines reduce some pressure, while increased inventory offers more choice and less competition than in recent years. Low-down-payment programs, co-buying arrangements with family or friends, and targeting more affordable submarkets can help bridge the gap. While first-time buyers still face meaningful challenges, the 2026 market offers greater flexibility and less urgency than the peak pandemic period, making preparation and strategy more important than speed.


What This Means for Sellers


For homeowners considering a sale in 2026, market conditions remain generally favorable—but seller leverage is no longer uniform. Outcomes increasingly depend on location, price tier, and property condition. Well-priced, move-in-ready homes in desirable areas continue to attract strong interest, while properties that are overpriced or require significant work face longer marketing times and greater buyer resistance.


Evaluating the Mortgage Rate Trade-Off


The lock-in effect continues to influence seller decisions, but the calculation goes beyond comparing a 3% mortgage to a new loan at 6% or higher. Many homeowners now hold substantial equity that can offset higher borrowing costs, particularly for those downsizing, relocating to more affordable markets, or reducing overall housing expenses. Life events—job changes, family needs, or retirement—are increasingly outweighing rate considerations as sellers reassess priorities in a market where rates in the low-to-mid 6% range appear more durable.


Pricing Strategy


Accurate pricing is critical. Overpricing increases the risk of extended days on market, which can stigmatize listings and lead to eventual price reductions. Buyers in 2026 are more patient and better informed, with more alternatives available than in recent years. Sellers should rely on recent comparable sales and current local conditions rather than peak pandemic benchmarks. Homes priced correctly from the outset are more likely to sell efficiently and closer to asking price.


Concessions Are Becoming a Normal Tool


As affordability remains stretched for many buyers, seller concessions are playing a larger role in successful transactions. Closing cost credits, rate buydowns, and repair allowances are increasingly used to bridge gaps without cutting headline prices. These tools allow sellers to remain competitive while helping buyers manage monthly payments and upfront costs. In many markets, concessions are not a sign of weakness but a practical response to current financing realities.


Preparation and Presentation Are Decisive


With inventory higher than in recent years, presentation matters again. Homes in excellent condition command stronger interest and pricing premiums, while properties needing repairs are more likely to linger. Minor improvements—fresh paint, deferred maintenance, professional cleaning, and quality photography—can materially affect outcomes. Pre-listing inspections can also reduce surprises during escrow and improve buyer confidence. In a more balanced market, preparation often determines whether a home sells quickly or requires multiple price adjustments.


What This Means for Renters


For households choosing—or needing—to rent in 2026, the decision remains largely pragmatic. While rent growth has slowed in many markets, homeownership costs remain elevated due to prices and mortgage rates in the low-to-mid 6% range. In much of the country, renting continues to offer lower monthly costs and greater flexibility, particularly for households without substantial savings or with uncertain time horizons.


The rent-versus-buy decision in 2026 depends heavily on location, finances, and length of stay. Modest home price appreciation suggests waiting may not result in lower purchase prices, but renting can still make sense for those prioritizing mobility or avoiding financial overextension. Ownership builds equity and stabilizes long-term housing costs, while renting preserves optionality in a market still adjusting to higher rates.


For renters who aspire to buy, 2026 may be best viewed as a preparation period rather than a holding pattern. Strengthening credit, building savings, reducing debt, and monitoring target markets can materially improve future buying power. For others, continuing to rent remains a rational choice, not a failure to “time the market.” In a market defined by normalization rather than disruption, aligning housing decisions with personal circumstances matters more than forcing a transition to ownership.


Conclusion: A Market in Transition


The 2026 housing market is defined less by dramatic change than by gradual normalization. Mortgage rates are expected to remain in the low-to-mid 6% range, sales activity may improve modestly, and home prices are projected to rise at a slower, more historically typical pace. The volatility of the pandemic era has faded, replaced by a market driven more by income growth, supply constraints, and household needs.


For buyers, sellers, and renters, success in 2026 depends less on timing the market and more on adapting to it. Buyers gain more choice and negotiating room but face ongoing affordability challenges. Sellers still benefit from limited supply, but pricing discipline and preparation matter more. Renters continue to balance flexibility against long-term ownership goals. With rates unlikely to return to pandemic lows and prices expected to hold, the market rewards realistic expectations, financial readiness, and decisions grounded in personal circumstances rather than predictions of dramatic shifts.





References


1. Realtor.com
https://www.realtor.com/news/trends/housing-forecast-2026-mortgage-rates-affordability-improves/

2. NAR Real Estate Forecast Summit
 https://www.nar.realtor/events/nar-real-estate-forecast-summit

3. RealtorMag
 https://www.realtor.com/news/trends/mortgage-rates-below-6-percent-august-2025/

4. National Association of Realtors (NAR). (2025, November). First-Time Home Buyer Share Falls to Historic Low of 21%, Median Age Rises to 40. https://www.nar.realtor/newsroom/first-time-home-buyer-share-falls-to-historic-low-of-21-median-age-rises-to-40

5. Zillow
 https://www.zillow.com/research/2026-housing-predictions-35800/

6. MBA 
https://www.mba.org/news-and-research/newsroom/news/2025/10/19/mba-forecast--total-single-family-mortgage-originations-to-increase-8-percent-to--2.2-trillion-in-2026

7. FannieMae 
 https://www.fanniemae.com/media/56451/display

8. NAR
 https://www.nar.realtor/sites/default/files/2025-11/ehs-10-2025-summary-2025-11-20.pdf

Planning Your 2026 Real Estate Moves: A Guide to the Best Buying and Selling Seasons

December 2, 2025
Timing isn’t everything in real estate, but it can mean the difference between saving $20,000 or paying a premium, selling in 30 days or waiting three months, and negotiating from a position of strength or uncertainty. As we look toward 2026, understanding seasonal patterns has become more critical than ever. With inventory levels normalizing and market conditions continuing to evolve, knowing when to make your move can dramatically impact your outcome. Whether you're a first-time buyer watching every dollar or a seller trying to maximize your profit, the season you choose matters. The challenge? Not everyone can wait for the "perfect" time. Job relocations happen in January. A growing family needs more space in July. Retirement doesn’t wait for spring. This guide breaks down the pros and cons of each season so you can make the smartest decision within your timeline. Spring: Peak Selling Season (March-May) Spring isn’t called peak season by accident. The housing market comes alive with energy that is impossible to ignore. Data shows homes listed in spring sell in as few as 33 days, compared to 49 days in winter. 1 May also offers the highest seller premium, 13.1% above market value, translating to faster sales and higher returns. 2 Buyer psychology also plays a role. Warmer weather encourages open house attendance, longer daylight allows more viewings, and families aim to move before school starts, creating urgency. Spring blooms and greenery boost curb appeal in ways winter staging cannot match. 3 The Competition Factor The trade-off is that spring’s advantages come with more competition. Sellers must make their homes stand out, pricing correctly, staging well, and marketing aggressively. Buyers benefit from the largest inventory, with new properties listed weekly, but face higher competition. In May and June, 35% of buyers pay above list price compared to 24% in January, making bidding wars common and increasing pressure to decide quickly. 4 Summer: Extended Peak Season (June-August) As spring transitions to summer, the market maintains its momentum. June often sees the highest sales volume of the year, with more than 16,500 homes selling per day. 1 The Family Timeline Summer’s appeal aligns with family schedules, as school breaks let children move without disrupting education. Warm weather and long days make moving easier and provide ample time for viewings. Outdoor spaces like pools, patios, and landscaping are at their best. Higher prices and sales activity reflect the premium buyers pay for peak-season convenience. Late Summer Shifts By August, changes appear. Unsold spring or early summer listings may become “stale,” and buyers begin settling as school starts. Competition eases slightly, though prices stay high, making it a transition month where patient buyers can benefit. A practical concern is moving costs, which peak in summer due to high demand. Nearly half of all household moves occur between June and August, increasing competition for movers and rental trucks alike. 5 Fall: Underrated Opportunity Season (September-November) Fall might be real estate's best-kept secret. While conventional wisdom suggests spring is the only time to transact, savvy buyers and sellers increasingly recognize fall's unique advantages. Less Competition, More Serious Players Data shows a large share of home sales occur in the fall, a detail often overlooked. With fewer competing sellers, listings stand out more, and active buyers tend to be serious and ready to act quickly. 3 October typically offers the best conditions for buyers. Data shows it has one of the lowest seller premiums of the year—about 8.8% above market value—as demand cools and competition eases. 2 Home prices also tend to dip slightly from summer highs, saving buyers thousands compared to peak-season purchases. 4 For first-time buyers especially, fall can be an ideal time to find value without the bidding wars of spring and summer. The Urgency Factor Fall brings natural urgency. Buyers aim to close before holidays and bad weather, while sellers may be motivated by taxes or avoiding a winter listing. Comfortable weather in many areas makes showings easier. Fall buyers are often more decisive, with fewer casual browsers and more serious purchasers ready to negotiate. Winter: Value Season (December-February) Winter gets a bad reputation in real estate, but for buyers with flexibility, it offers the year's best value proposition. The Numbers Don’t Lie The low-competition environment in winter provides the best opportunity for buyers to secure a discount. In January, only 24% of buyers pay above list price compared to 35% in May and June, which greatly reduces the chance of bidding wars. 4 This lower competition also means winter homes stay on the market longer, averaging 49 days versus 31 days during peak season, giving buyers more time, less pressure, and stronger negotiating power. 1 Motivated sellers become more flexible as the holidays pass. Moving companies also offer their lowest rates in winter. Winter’s Challenges Winter has trade-offs. Sellers face the lowest buyer traffic, holiday distractions, limited curb appeal from dormant landscaping, and shorter daylight for showings. Yet winter offers advantages. Less competition can help if you price aggressively and present well, and buyers who do visit are highly motivated, often relocating for jobs. Warm-climate markets like Florida and Arizona see smaller winter slowdowns, making location important. 1 Snow and ice create safety hazards, and cold weather makes moving harder. However, winter also reveals property truths, such as heating efficiency, drafty windows, and roof performance, which is all information savvy buyers use during inspections. Regional Differences: Not All Markets Are Equal Seasonal changes in the real estate market depend heavily on location, meaning a strategy that works in one city may fail in another. Markets in the Midwest and Northeast experience the most dramatic seasonal swings due to harsh winters, which push most activity into the short window between May and August. For example, daily home sales in the Midwest often more than double from January to June, with states like Illinois and Ohio seeing significant annual price swings. In contrast, Southern and Western markets enjoy stable, year-round activity because of mild weather. Places like California and most of the South see much less severe slowdowns in winter. The exception markets are those where mild winter weather attracts buyers, like Phoenix, Arizona , where the best selling time is late November. Understanding these local patterns is crucial, as local market dynamics always matter more than general national statistics. Feel free to reach out if you would like to know more about the specific seasonal patterns in your local area. Pricing Strategies by Season Pricing strategy must adapt to seasonal realities. What works in May fails in December, and vice versa. Spring and Summer Pricing During peak season, competitive pricing often attracts multiple offers. Pricing strategically 10–15% below comparable sales can spark competition and push final offers above list. Psychological pricing also matters; listing slightly under round numbers ($349,000 instead of $350,000) increases online visibility and appeals to buyer behavior. Emphasizing seasonal features such as outdoor spaces, natural light, and blooming gardens helps justify premium pricing. 3 Fall Reality Check As competition declines in fall, pricing should be more realistic. Listing slightly below spring comparables can help generate activity. Flexibility on price attracts serious year-end buyers eager to close before the holidays and bad weather. Recognizing buyer urgency allows you to price strategically rather than reactively. 2 Winter Aggression Winter requires more aggressive pricing to attract a smaller buyer pool. Pricing 5–10% below spring values can create immediate interest. Motivated sellers should focus on value over premium pricing. Buyers shopping in January aren’t bargain hunters, they’re seeking homes that justify moving during an inconvenient season. 1 Year-round best practices stay consistent: use a Comparative Market Analysis, consider current market conditions, account for unique property features that algorithms may overlook, and monitor comparable sales while staying open to adjustments. Buyer Offer Strategies by Season Spring and Summer Competition Peak season requires quick, confident action. Get pre-approved to show you’re a serious buyer and be ready to move fast. Consider offering above asking price when you find the right property, and use an escalation clause to outbid competitors up to your limit. Flexible closing dates also strengthen your offer. Some buyers write personal letters to create emotional connections. Fall and Winter Leverage Negotiating power shifts with the seasons. In fall and winter, when seller competition drops and buyer pools shrink, you gain leverage. You can more easily request seller concessions such as closing costs, home warranties, repairs, or even appliances and fixtures. Use inspection results to negotiate price reductions, as motivated sellers grow more flexible later in the season. You can also request longer inspection periods and winter move-in credits.¹ Year-Round Negotiation Fundamentals No matter the season, understanding the seller’s motivation is key. Support your offer with market data rather than emotion, and build rapport when possible. Stay calm and avoid emotional decisions. Have your agent handle offers and counteroffers to reduce tension. Know your limits and walk away from deals that don’t fit your goals. In buyer’s markets, be assertive; in seller’s markets, make offers strong and decisive. The fundamentals stay the same, though their intensity shifts with the season. BOTTOMLINE Seasonality creates opportunities and challenges, but personal circumstances should drive timing. Spring/early summer brings the highest prices and fastest sales. Winter offers buyers the best deals. Waiting for the “perfect” season doesn’t help if life demands action. Understanding your specific situation, timeline, and goals allows us to create a customized strategy that maximizes outcomes within your constraints. The best time to move is when it's right for you. Sources 1. National Association of REALTORS®. Navigating the Housing Market: A Seasonal Perspective. 2024. https://www.nar.realtor/blogs/economists-outlook/navigating-the-housing-market-a-seasonal-perspective 2. Bankrate. Best Time to Sell a House. 2024 https://www.bankrate.com/real-estate/best-time-to-sell-house 3. Investopedia. How Seasons Impact Real Estate More Than You Think. 2024. https://www.investopedia.com/articles/investing/010717/seasons-impact-real-estate-more-you-think.asp 4. Zillow https://www.zillow.com/learn/best-time-to-buy-a-house/ 5. My Moving Journey https://mymovingjourney.com/blogs/moving-in-peak-season-vs-off-season

Can You Really Trust Online Home Estimates?

November 3, 2025
For millions of homeowners, checking their Zillow Zestimate has become as routine as checking a stock portfolio—a quick hit of seeing your home's estimated value, right at your fingertips. With 178 million monthly users and over 100 million homes covered, the platform's instant, free, and convenient appeal is undeniable. But here's a famous cautionary tale: Spencer Rascoff, Zillow's former CEO, sold his own home for a staggering 40% less than its Zestimate. This story highlights a critical fact that many homeowners don't realize: Zillow itself calls its Zestimate a "starting point... not an appraisal" 1 . If the creator of the system can be off by that much, how accurate are online home valuations for the rest of us? Relying on an automated number for your most valuable asset could be a mistake worth tens of thousands of dollars. In this article, we'll examine how these powerful algorithms work, reveal the data behind their wildly varying accuracy rates, identify what they systematically miss, and show why local human expertise remains irreplaceable when precision—and your equity—matters most. How These Algorithms Actually Calculate Your Home's Value Automated Valuation Models are algorithms designed to crunch massive amounts of data in seconds. 3 Think of them as sophisticated calculators—impressive in computational power, but limited by the quality and completeness of their inputs. These systems analyze public records, tax assessments, recent comparable sales from the MLS, and basic property characteristics like bedrooms, bathrooms, and square footage. 4 For standard properties with plenty of recent comparable sales, this data-driven approach can produce reasonable estimates. But here's the fundamental limitation that shapes everything else we'll discuss: these models rely purely on historical data and never actually visit your property. They're backward-looking by design, using what sold yesterday to predict what might sell tomorrow, and while an algorithm can tell you that your home has three bedrooms, it cannot tell you that the primary suite has stunning morning light that makes buyers fall in love. Accuracy and When Online Estimates Miss the Mark Now for the numbers that every homeowner needs to understand. When discussing AVM accuracy, you'll encounter the term "median error rate." This measures how far the estimate typically deviates from the actual sale price—specifically, half of all estimates fall within this percentage, and half fall outside it. 2 Lower is obviously better, but context is everything. The On-Market vs. Off-Market Divide Here's where online home estimate accuracy gets interesting—and where most homeowners make their biggest mistake.

How to Spot Real Estate Scams (and Protect Your Investment)

October 1, 2025
Real estate scams are targeting more victims than ever before, and they're becoming increasingly sophisticated. Nearly 10,000 Americans fell victim to real estate fraud in 2024, losing over $173 million according to FBI reports. ] Even more concerning, about one in four home buyers or sellers encounter suspicious activity during the closing process , and one in 20 end up victims of wire fraud. 2 These aren't isolated incidents targeting the naive or unprepared—they're professional operations that can fool experienced investors and savvy consumers alike. Scammers have adapted to modern technology and remote transactions, making their schemes harder to detect and more financially devastating than ever. The shift to digital communications and remote closings has created new vulnerabilities that criminals actively exploit. Whether you're a first-time homebuyer, seasoned investor, property owner, or renter, understanding these threats and knowing how to protect yourself is essential. From wire transfer hijacking to fake listings, title theft, and impostor agents, real estate scams come in many forms. Here's how to recognize and protect yourself from the most common threats. Wire Transfer Fraud: The Costliest Threat Wire fraud strikes at closing when buyers are most vulnerable. Criminals hack or spoof emails from real estate agents, title companies, or attorneys, then send fake wiring instructions directing your down payment to their accounts. The setup appears completely legitimate—the email looks official, uses proper terminology, and creates urgency around closing deadlines. Real estate wire fraud schemes cost victims $145 million in reported losses in 2023 1 , with typical losses exceeding $70,000 per case . 4 For many homebuyers, this represents their entire life savings and down payment. By the time fraud is discovered, the money is usually gone forever, as these transfers are nearly impossible to reverse. Critical warning signs include: Last-minute wiring instruction changes marked urgent or claiming emergencies Email address anomalies with letters off or different domains (like "titlle-co.com" instead of "title-co.com") Pressure tactics demanding immediate action to avoid closing delays Protection requires verification. Always confirm wiring instructions in person or by calling verified phone numbers—never rely on email contact information. Many brokers now require wire fraud acknowledgment forms. 5 If fraud occurs, contact your bank and the FBI's IC3 hotline within 24-72 hours for the best recovery chances. 5 Rental Listing Scams: Too Good to Be True Rental scams use fake listings or fraudulent "landlords" to collect upfront payments for properties that don't exist or aren't actually available. Scammers copy real listings with gorgeous photos and below-market rents to lure victims, particularly those under pressure to find housing quickly in competitive markets. The emotional manipulation is deliberate—scammers create urgency by claiming multiple interested renters or limited availability. They often pose as property managers or landlords who are conveniently out of town, overseas for work, or on missionary trips, making in-person meetings impossible. Red flags include: Unusually low rent for the area or property quality Remote landlords who claim they're out of the country and can't meet in person Upfront payment requests before property viewing or lease signing[^7] Never send money for rentals you haven't verified. Insist on inspecting properties before paying anything, and verify ownership through county records. Avoid wire transfers, gift cards, or cryptocurrency for deposits—these payment methods are nearly impossible to recover. The implications extend beyond renters. Homeowners can also be targeted when scammers impersonate property owners to illegally rent out vacant homes. If you own vacant property or one that's listed for sale, monitor for fake rental ads using your address. Some counties offer property fraud alert services that notify you of suspicious activity. Title and Deed Fraud: Stealing Your Home Title fraud involves criminals forging documents to steal ownership of your property. They typically use quitclaim deeds with forged signatures to make it appear they own your home. Once they've fraudulently transferred ownership, they can take out loans against it, sell it, or rent it out, leaving you with a legal nightmare to undo. Vacant homes, investment properties, and homes owned free-and-clear are prime targets because fraud is less likely to be detected quickly. The trend is accelerating as criminals become more organized. The FBI's Boston field office has reported a "steady increase" in quitclaim deed fraud cases, exacerbated by remote transactions. Between 2019 and 2023, over 58,000 victims reported $1.3 billion in losses to real estate fraud , including title scams. 8 Some operations involve crime rings with teams specifically tasked with identifying target properties through public records. Watch for unusual mail including notices of new mortgages you didn't initiate, stopped tax bills, or deed transfer notices. If you stop receiving property tax statements or get unexpected foreclosure notices, investigate immediately. Protect yourself by monitoring your property records through county databases and setting up fraud alerts where available. Consider title insurance for additional protection. Fake Buyers, Sellers, and Realtors Identity scams involve criminals impersonating transaction parties or real estate professionals. Fake buyer scams target home sellers with attractive cash offers, then send fake cashier's checks for deposits exceeding required amounts, asking sellers to wire back the difference. Seller impersonation has exploded recently— more than half of U.S. real estate agents (54%) encountered seller impersonation attempts in 2023 . 9 Fraudsters pose as property owners to list and sell properties without authorization. Fake real estate professionals create phony profiles, sometimes stealing legitimate agents' names and photos to mislead clients into paying bogus fees. In one recent Florida case, a scammer stole a real Realtor's identity online, misled multiple clients, and collected thousands in illegitimate fees before the fraud was uncovered. 13 Always verify identities by checking photo IDs and confirming credentials through state licensing databases. Legitimate Realtors have license numbers you can verify independently. Meet in person when possible and independently verify property ownership through public records. If you receive unsolicited offers to buy your home, never provide banking information or accept funds from unvetted parties. Bait-and-Switch Schemes These scams promise attractive deals, then switch to inferior terms once you're hooked. Rental bait-and-switch advertises great properties that are suddenly "unavailable," then pushes less desirable alternatives at higher prices. "We Buy Houses" schemes offer inflated purchase prices, then renegotiate last-minute or assign contracts to other buyers, often leaving sellers with as little as 50% of market value . 6 Mortgage bait-and-switch promises unrealistic rates requiring large upfront fees, then switches to higher rates or forfeits your deposit if you decline. Trust your instincts when deals change suddenly or seem too good to be true. Get all offers in writing and avoid non-refundable upfront fees. Best Practices: Your Defense Strategy Work with licensed professionals. Use reputable real estate agents, attorneys, and title companies. Verify licenses and check reviews. Verify all identities. Ask for photo ID and confirm credentials through independent sources. Meet in person or via video call when possible. Protect personal information. Use strong passwords, enable two-factor authentication, and never email sensitive financial data. Avoid pressure tactics. Legitimate deals don't require immediate action that bypasses verification safeguards. Use secure payment methods. Wire transfers should only go to verified escrow accounts. Avoid cash, gift cards, or individual wire transfers. Monitor your property. Regularly check title records and set up fraud alerts where available. Report suspected fraud to local police, the FBI's IC3, and the FTC to help protect others and potentially recover losses. BOTTOMLINE Real estate scams exploit trust and urgency, but the warning signs are consistent: bypassed safeguards, pressure tactics, unverified identities, and deals too good to be true. Protection comes from verification, patience, and working with experienced professionals who can spot red flags. Whether you're buying, selling, or renting, take time to properly vet every aspect of your transaction. If something feels wrong, pause and investigate—it's better to lose a "great" deal than become a fraud victim. Planning a real estate transaction? Let's discuss how to protect your investment while achieving your goals. An experienced agent can help you navigate the process safely and spot potential scams before they become costly problems. Sources  1. FBI Internet Crime Complaint Center - https://www.ic3.gov/AnnualReport/Reports/2024_IC3Report.pdf 2. National Cybersecurity Alliance - https://staysafeonline.org/resources/5-common-real-estate-scams-you-need-to-know-about/ 3. Rocket Mortgage - https://www.rocketmortgage.com/learn/real-estate-scams 4. Eftsure - https://www.eftsure.com/articles/wire-fraud-statistics/ 5. National Association of Realtors - https://www.nar.realtor/wire-fraud 6. MMBB - https://www.mmbb.org/article/unmasking-real-estate-scams/ 7. Federal Trade Commission - https://consumer.ftc.gov/articles/rental-listing-scams 8. Florida Realtors - https://www.floridarealtors.org/news-media/news-articles/2025/06/quitclaim-deed-fraud-rise-fbi-says 9. American Land Title Association - https://www.alta.org/news/news.cfm?20231108-Over-Half-of-US-Real-Estate-Professionals-Experienced-a-Seller-Impersonation-Fraud-Attempt-in-2023 10. NBC Washington - https://www.nbcwashington.com/news/local/scammers-impersonating-owners-in-vacant-land-sales/ 11. Kiplinger - https://www.kiplinger.com/article/real-estate/t048-c050-s002-how-to-protect-your-home-from-deed-theft.html 12. Federal Housing Finance Agency - https://www.fhfa.gov/AboutUs/Reports/ReportDocuments/FraudPrevention.pdf NBC Miami - https://www.nbcmiami.com/investigations/scammer-posing-as-realtor-costs-victims-thousands-and-unfairly-tarnishes-a-reputation/3598591/