June 2, 2025

Ready to Buy or Sell a Home? Here Are 5 Key Factors in Choosing the Right Agent

Navigating the real estate market without guidance is like starting an expedition without a map. Whether you're selling your cherished family home or searching for your dream property, having the right real estate agent by your side can make all the difference.


According to a 2024 report from the National Association of Realtors, agent-represented homes sold for a median price of $435,000, compared to just $380,000 for those sold by owners alone.1

But home sellers aren’t the only ones who can benefit. A study by the Consumer Federation of America found that homebuyers can save significantly by working with an agent dedicated to their interests.2

While it’s easy to see the advantages of working with a real estate professional, it can be challenging to find the right representative whose expertise, service, and terms align with your specific needs. This comprehensive guide presents five factors to consider when choosing a real estate agent who can deliver results while streamlining the process.


Buyer’s Agent vs. Listing Agent: What’s the Difference?


A buyer’s agent represents the interests of the homebuyer. Their role includes helping you find properties that meet your criteria, coordinating viewings, negotiating offers, and guiding you through inspections and closing. They are your advocate throughout the purchasing process.


A listing agent, on the other hand, represents the seller. They are responsible for pricing the home competitively, marketing the property, managing showings, and negotiating with buyers on your behalf. Their job is to sell your home with the best possible terms.
 
In most cases, homeowners who are selling their current property and buying a new one can work with the same agent for both transactions. This offers convenience and consistency, as your agent will have a full understanding of your timeline, financial goals, and property preferences. However, if you’re relocating to a different city or state, you may need to work with two separate agents—one to list and sell your current home and another with local expertise in your new area to assist with your purchase.


1. Credentials & Reputation


A well-qualified agent brings more than just enthusiasm; they bring training, experience, and a proven track record.


First, check that the agent holds a valid license through your state's real estate commission. Licensed real estate agents must complete state-approved education courses, pass a licensing exam, and stay current with the latest laws and market practices. They are also bound by state regulations and ethical codes, particularly if they are members of the National Association of Realtors.3


Next, inquire about the agent’s continuing education. Real estate designations and certifications indicate additional training and a commitment to excellence in specific areas of real estate.


When it comes to reputation, don’t hesitate to ask for references and check online reviews. Past clients can provide insight into the agent’s communication style, negotiation skills, and ability to manage complex transactions. Prioritize any feedback you receive from trusted family and friends.


Additionally, take time to visit the agent’s website and social media channels to see if they regularly share useful and relevant real estate information, such as market updates, home buying and selling tips, or neighborhood insights. A well-maintained online presence not only reflects their commitment to staying engaged in the industry but also shows they are a resource for their clients before, during, and after a transaction.


2. Local Market Knowledge


One of the most valuable assets a real estate agent can offer is in-depth knowledge of the local market. Whether you're buying or selling, working with someone who understands the neighborhoods, pricing trends, school districts, amenities, and zoning regulations in your target area can give you a significant edge.


A local market expert can help sellers price their home competitively, attract the right buyers, and highlight community features that add value. For buyers, a locally knowledgeable agent can identify hidden gems, alert you to upcoming developments that may impact property values, and advise on which areas offer the best long-term investment potential.


They also tend to have established relationships with local lenders, inspectors, contractors, and other professionals, which can make the entire process smoother and more efficient. When choosing your agent, ask how long they’ve worked in the area and what insights they can offer about your specific neighborhood or region.


3. Service & Value Proposition


Not all real estate agents offer the same level of service, so it’s important to understand what sets one apart from another. Take time to evaluate an agent’s unique value proposition—what they promise to deliver that others may not. This can help you choose someone whose approach and strengths align with your specific needs.

                                       

If you're selling a home, ask for a written copy of their marketing plan. What steps will they take to reach qualified buyers? Find out how they determine pricing and how actively they will communicate with you throughout the transaction.


For buyers, consider how the agent searches for properties, how quickly they can schedule showings, and whether they can help you compete in a competitive market. Do they offer guidance on financing, local insight on neighborhoods, or access to off-market listings?


An effective agent should be able to clearly articulate the value they bring, backed by experience, data, and a commitment to personalized service. Ask for a breakdown of their services upfront to ensure you understand what to expect from the partnership.


4. Terms of Representation


Before committing to an agent, it’s essential to understand the terms of your working relationship. Clarify who will be your primary contact and how and when they will communicate with you throughout the process. The best real estate agents establish clear communication protocols and consistently meet or exceed expectations throughout the relationship.


Most agents will ask you to sign a contract that outlines their duties, your obligations, and the scope of services provided. Take time to review the terms carefully and ask questions.


For sellers, the agreement may include the listing price, compensation terms, and the duration of the contract.4 Buyers typically sign a representation agreement, which confirms the agent is working in their best interest during the home search and purchase process.5


Always thoroughly review any buyer or seller agency agreement for termination clauses and commission obligations before signing. Trustworthy agents are transparent about their compensation structure and willing to explain how it aligns with your goals.


5. Ongoing Support


Exceptional agents continue to provide support long after closing. A top-tier real estate professional offers ongoing support, ensuring you have a trusted resource long after the transaction is complete.


Some agents are willing to provide post-purchase assistance, such as recommending reliable contractors, helping you understand your property tax assessments, or offering periodic home value analyses. For sellers, they may provide advice on reinvestment options or an agent referral if you’re planning to move to a new area.


This continued relationship can be especially valuable if you’re new to the area or plan to buy or sell again in the future. Ask potential agents how they stay in touch with past clients and whether they offer any resources or services to support you after closing. An agent who sees the relationship as long-term is one who genuinely values your trust and satisfaction.


READY TO MAKE YOUR MOVE? LET’S TALK.


Choosing a real estate agent is one of the most important decisions you'll make when buying or selling a home. The right partner can make the process easier to navigate and more rewarding, both financially and emotionally.


If you're looking for an experienced, locally knowledgeable agent who prioritizes clear communication, personalized service, and proven results, we’d love the opportunity to earn your trust.


Schedule a free, no-obligation consultation today to discuss your goals, ask questions, and find out how we can help you navigate your next move with confidence. Let’s turn your real estate goals into a successful reality—together.



The above references an opinion and is for informational purposes only. It is not intended to be financial, legal, or tax advice. Consult the appropriate professionals for advice regarding your individual needs.


Sources:


1.   National Association of Realtors -
 https://www.nar.realtor/magazine/real-estate-news/fsbos-reach-all-time-low-more-sellers-rely-on-agents

2.   Forbes -
 https://www.forbes.com/sites/tedknutson/2019/01/14/home-buyer-could-lose-big-by-not-working-with-agent-serving-them-solely-warns-consumer-federation/

3.   Investopedia -
 https://www.investopedia.com/investing/steps-becoming-real-estate-agent/

4.   National Association of Realtors -
 https://www.nar.realtor/the-facts/consumer-guide-listing-agreements

5.   National Association of Realtors - 
 https://www.nar.realtor/sites/default/files/2024-08/consumer-guide-written-buyer-agreements-2024-08-24.pdf

Selling Your Home In 2025? Here's What Buyers Want (And How To Deliver)

May 5, 2025
Thinking about listing your home in 2025? If so, you're smart to start planning ahead. With housing inventory rising in many market segments, today’s sellers need more than just a “for sale” sign to stand out. 1 The good news? You can still make a strong impression and command top dollar—if you know what today’s buyers are really looking for. We’ve outlined six of the top homebuyer priorities in 2025, along with a clear action plan to help you position your property for success. Whether you're weeks or months away from listing, these insights will help you attract serious offers and maximize your return. BUYER PRIORITY #1: Move-In-Ready Condition Buyers want homes that are ready to enjoy from day one. In fact, a recent survey found that 94% of buyers said it was either “very important” or “somewhat important” to buy a home that’s move-in ready. 2 Properties that feel fresh and well-maintained are far more likely to attract competitive offers. Seller Action Plan: Refresh your interior. This might include painting rooms in neutral, contemporary colors and swapping outdated fixtures for more modern alternatives. We may also recommend that you take down heavy drapery or dated blinds to brighten your space and clean or replace flooring to create a clean and cohesive look. Fix anything that’s broken. If something isn’t working quite right, repair it now. Provide maintenance records, if you have them, and consider a pre-listing inspection to identify potential issues early—helping avoid delays or negotiations later. We can advise you on the best course of action given your circumstances and your home’s condition. Strategically enhance kitchens and bathrooms. Modern kitchens and bathrooms are a major selling point for many buyers. 3 While you don’t necessarily need a full remodel, smaller updates—like replacing kitchen appliances or retiling a bathroom shower—can make a big difference. At a minimum, ensure all surfaces–-including cabinets, countertops, and floors—are clean and in good condition, and address any grout issues or needed repairs. Our team can help you identify and prioritize strategic improvements that will maximize your home's appeal and market value. Contact us for a free evaluation! BUYER PRIORITY #2: Flexible Closing Timelines Many of today’s buyers are juggling complicated schedules and circumstances, especially if they need to time the sale of their current home with the purchase of their new one. If you are able to offer a flexible closing timeline, it can deliver an advantage. Seller Action Plan: Define your ideal timeline and explore your level of flexibility. We can discuss your goals and expectations for a closing timeline and consider how much flexibility you might be able to offer buyers. This will depend on your specific circumstances, but additional leeway can be helpful Make a plan to get out of your home quickly if needed. Some buyers need to move out of their current home quickly or relocate by a certain date to start school or a new job. Therefore, they may require an accelerated closing timeline. These buyers will be particularly interested in finding sellers who are willing and able to accommodate a fast closing. Worried about finding a new home if yours sells quickly? We can help you assess your options. 4 Leverage your real estate agent’s negotiation expertise. Closing dates can be tricky to navigate. As experienced professionals, we can help you work through the details to arrive at a mutually beneficial arrangement for you and the buyer. Trying to figure out a plan for your move? Schedule a free consultation to discuss your specific selling timeline and explore flexible closing options. BUYER PRIORITY #3: Assistance & Incentives The high cost of purchasing a home leaves many homebuyers financially tapped out. Offering strategic assistance and incentives can make your property stand out and attract a larger pool of potential purchasers. That’s why, in a recent survey of real estate agents, the majority recommended offering some type of homebuyer incentive. 5 Seller Action Plan: Consider closing cost assistance. Closing costs remain a significant barrier for many homebuyers, especially first-timers or those with limited savings. You might cover some of these expenses—such as mortgage fees or the buyer’s agent commission—using proceeds from the sale 6 . This type of assistance can make a big difference in helping buyers afford your home. Evaluate the value of a mortgage rate buydown. Another option popular with buyers is a temporary or permanent mortgage rate buydown. 7 This means that you pay a lump sum upfront to reduce their mortgage rate (and their monthly payments), making a home purchase significantly more affordable for buyers. Offer an improvement allowance or home warranty. For homebuyers who are already stretched financially, the cost of home improvements and repairs can be a big concern. One way to alleviate those concerns is to offer a home improvement allowance. For example, you could offer to pay a set amount toward new kitchen appliances or to replace worn carpeting. Another solution is to offer buyers a one-year home warranty from a reputable provider. The most effective incentive strategies will depend on your specific property and its target buyers. Our team can help you identify creative and impactful options tailored to your home. BUYER PRIORITY #4: Curb Appeal A well-maintained and visually appealing exterior, often referred to as "curb appeal," is essential for generating interest and bringing buyers in the door. In fact, 97% of Realtors say that curb appeal is important to buyers, and research indicates that properties with strong curb appeal tend to sell faster and for higher prices. 8 Seller Action Plan: Maintain an immaculate exterior. Ensure your landscaping is well-maintained while it’s on the market, with your lawn mowed, hedges trimmed, and flower beds weed-free. If this isn’t your strong suit, invest in a professional service. When it comes to your home itself, a welcoming entrance with a clean, freshly painted front door and updated hardware can make a big difference. Address visible exterior elements. Inspect and touch up any peeling or faded paint on the siding or trim, and repair or replace any damaged siding or roofing. Check that your walkways and driveway are in good condition and that your outdoor lighting is sufficient and in working order. Keep things clean. Thoroughly power wash the siding, walkways, driveway, and any other exterior surfaces to remove dirt, grime, and mildew. Clean all windows and screens, both inside and out, to maximize natural light and improve the overall appearance of your home. We’re happy to offer specific recommendations to enhance your property's curb appeal and to refer you to landscapers, painters, and other professionals for help. BUYER PRIORITY #5: Functional Spaces Today's buyers often prioritize properties that offer flexible and functional living spaces capable of adapting to their evolving needs, ranging from entertaining to remote work. 9 This includes the increasing importance of reliable, high-speed internet connectivity, which has become essential for work and school, smart home technology, and overall modern living. Seller Action Plan: Showcase versatile spaces to highlight their adaptability. Stage rooms to demonstrate their potential for various uses, such as a dedicated home office, a guest room that can also serve as a workout space, or a flexible living area that can accommodate a reading nook. Highlight storage and organization solutions. Functional living isn’t just about primary spaces—it’s also about smart storage. Showcase built-in shelving, closet systems, and other storage solutions that help keep the home organized and clutter-free. This gives buyers a sense of ease and livability. Keep connectivity in mind. Today’s buyers want high-tech capabilities without sacrificing style. 10 High-speed internet access has become increasingly important, and technology features—like home automation systems and built-in charging stations—offer seamless integration while preserving a clean, modern aesthetic. If your home features any coveted technology features, be sure to highlight them. Our team can help you stage your home to attract more potential buyers. Reach out for our recommendations! BUYER PRIORITY #6: Energy Efficiency & Sustainability With rising utility costs and a focus on environmental responsibility and clean living, buyers are looking for homes with eco-friendly features. 11 A few small changes can help you make the most of that desire and draw in conscious buyers. Seller Action Plan: Incorporate and highlight sustainable materials. Buyers are increasingly drawn to homes that feature eco-conscious design choices. If you’ve used sustainable materials—like bamboo flooring, recycled glass countertops, low-VOC paints, or reclaimed wood accents—make sure to highlight these details. They not only enhance your home’s aesthetic but also signal a thoughtful, environmentally responsible approach to design. Install energy-efficient features. While it isn’t always cost-effective to add these features solely to sell your home, if you plan on making any upgrades to windows, systems, or appliances, keep energy efficiency in mind. You may also want to consider upgrades like a smart thermostat that can both help cut utility bills and show potential buyers that your home is loaded with the latest technology. Take steps to reduce energy loss throughout the home. Simple upgrades like sealing gaps around doors and windows, adding weather stripping, or insulating the attic can significantly improve a home’s energy efficiency. 12 These improvements may seem small, but they can lower utility bills and demonstrate to buyers that the home has been well maintained with long-term savings in mind. We can help you identify the most impactful energy-efficient upgrades and highlight your home’s sustainable features to attract today’s eco-conscious buyers. Partnering for Success: Your Strategic Advantage in Today's Market Successfully selling your home in today’s competitive and ever-evolving market requires more than luck—it demands insight, preparation, and expert strategy. By aligning your listing with the priorities of today’s buyers, you’ll position your property to stand out and sell faster for top dollar. Our team is here to guide you every step of the way. From personalized recommendations and trusted vendor referrals to strategic pricing and marketing, we’re committed to helping you achieve a smooth and profitable sale. Ready to take the next step? Contact us today for a complimentary home value assessment and customized sales plan designed to make your property shine. Let’s work together to turn your real estate goals into reality! The above references an opinion and is for informational purposes only. It is not intended to be financial, legal, or tax advice. Consult the appropriate professionals for advice regarding your individual needs. Sources: 1. The Mortgage Report - https://themortgagereports.com/111334/monthly-for-sale-home-listings 2. Bright MLS - https://brightmls.com/article/what-will-homebuyers-want-in-2025 3. Homelight - https://www.homelight.com/blog/which-renovations-increase-home-value/ 4. Homelight - https://www.homelight.com/blog/buyer-how-to-buy-a-house-while-selling-your-own/ 5. Homelight - https://www.homelight.com/blog/real-estate-top-agent-insights-for-end-of-year-2024/ 6. Federal Housing Finance Authority - https://www.fhfa.gov/blog/insights/opening-new-doors-overcoming-obstacles-to-attain-affordable-homeownership 7. LendingTree - https://www.lendingtree.com/home/mortgage/buydown/ 8. National Association of Realtors - https://www.nar.realtor/research-and-statistics/research-reports/remodeling-impact-report-outdoor-features# 9. Yahoo - https://www.yahoo.com/lifestyle/home-trends-buyers-looking-2025-151535883.html 10. Apartment Therapy - https://www.apartmenttherapy.com/2025-house-style-trend-prediction-real-estate-37448456 11. National Association of Realtors - https://www.nar.realtor/magazine/real-estate-news/sales-marketing/13-features-new-home-buyers-say-are-essential-desirable 12. EnergyStar - https://www.energystar.gov/saveathome/seal_insulate/why-seal-and-insulate

5 ROADBLOCKS TO AFFORDABLE HOMEOWNERSHIP (AND WAYS TO MOVE PAST THEM)

April 4, 2025
Dreaming of a new home but feeling priced out? You’re not alone! According to a recent survey by Bankrate, 78% of aspiring homebuyers cite affordability issues as their primary deterrent. 1 According to data from the U.S. Census Bureau, home prices have risen around 32% since the pandemic, and elevated mortgage rates have caused monthly payments to balloon. 2

First Time Home Buyer Grant Programs

By Vickie Landis Rentsel • March 26, 2025
Unlock Your Dream Home: Pennsylvania First-Time Home Buyer Grants You Need to Know 
More Posts