June 2, 2025

Ready to Buy or Sell a Home? Here Are 5 Key Factors in Choosing the Right Agent

Navigating the real estate market without guidance is like starting an expedition without a map. Whether you're selling your cherished family home or searching for your dream property, having the right real estate agent by your side can make all the difference.


According to a 2024 report from the National Association of Realtors, agent-represented homes sold for a median price of $435,000, compared to just $380,000 for those sold by owners alone.1

But home sellers aren’t the only ones who can benefit. A study by the Consumer Federation of America found that homebuyers can save significantly by working with an agent dedicated to their interests.2

While it’s easy to see the advantages of working with a real estate professional, it can be challenging to find the right representative whose expertise, service, and terms align with your specific needs. This comprehensive guide presents five factors to consider when choosing a real estate agent who can deliver results while streamlining the process.


Buyer’s Agent vs. Listing Agent: What’s the Difference?


A buyer’s agent represents the interests of the homebuyer. Their role includes helping you find properties that meet your criteria, coordinating viewings, negotiating offers, and guiding you through inspections and closing. They are your advocate throughout the purchasing process.


A listing agent, on the other hand, represents the seller. They are responsible for pricing the home competitively, marketing the property, managing showings, and negotiating with buyers on your behalf. Their job is to sell your home with the best possible terms.
 
In most cases, homeowners who are selling their current property and buying a new one can work with the same agent for both transactions. This offers convenience and consistency, as your agent will have a full understanding of your timeline, financial goals, and property preferences. However, if you’re relocating to a different city or state, you may need to work with two separate agents—one to list and sell your current home and another with local expertise in your new area to assist with your purchase.


1. Credentials & Reputation


A well-qualified agent brings more than just enthusiasm; they bring training, experience, and a proven track record.


First, check that the agent holds a valid license through your state's real estate commission. Licensed real estate agents must complete state-approved education courses, pass a licensing exam, and stay current with the latest laws and market practices. They are also bound by state regulations and ethical codes, particularly if they are members of the National Association of Realtors.3


Next, inquire about the agent’s continuing education. Real estate designations and certifications indicate additional training and a commitment to excellence in specific areas of real estate.


When it comes to reputation, don’t hesitate to ask for references and check online reviews. Past clients can provide insight into the agent’s communication style, negotiation skills, and ability to manage complex transactions. Prioritize any feedback you receive from trusted family and friends.


Additionally, take time to visit the agent’s website and social media channels to see if they regularly share useful and relevant real estate information, such as market updates, home buying and selling tips, or neighborhood insights. A well-maintained online presence not only reflects their commitment to staying engaged in the industry but also shows they are a resource for their clients before, during, and after a transaction.


2. Local Market Knowledge


One of the most valuable assets a real estate agent can offer is in-depth knowledge of the local market. Whether you're buying or selling, working with someone who understands the neighborhoods, pricing trends, school districts, amenities, and zoning regulations in your target area can give you a significant edge.


A local market expert can help sellers price their home competitively, attract the right buyers, and highlight community features that add value. For buyers, a locally knowledgeable agent can identify hidden gems, alert you to upcoming developments that may impact property values, and advise on which areas offer the best long-term investment potential.


They also tend to have established relationships with local lenders, inspectors, contractors, and other professionals, which can make the entire process smoother and more efficient. When choosing your agent, ask how long they’ve worked in the area and what insights they can offer about your specific neighborhood or region.


3. Service & Value Proposition


Not all real estate agents offer the same level of service, so it’s important to understand what sets one apart from another. Take time to evaluate an agent’s unique value proposition—what they promise to deliver that others may not. This can help you choose someone whose approach and strengths align with your specific needs.

                                       

If you're selling a home, ask for a written copy of their marketing plan. What steps will they take to reach qualified buyers? Find out how they determine pricing and how actively they will communicate with you throughout the transaction.


For buyers, consider how the agent searches for properties, how quickly they can schedule showings, and whether they can help you compete in a competitive market. Do they offer guidance on financing, local insight on neighborhoods, or access to off-market listings?


An effective agent should be able to clearly articulate the value they bring, backed by experience, data, and a commitment to personalized service. Ask for a breakdown of their services upfront to ensure you understand what to expect from the partnership.


4. Terms of Representation


Before committing to an agent, it’s essential to understand the terms of your working relationship. Clarify who will be your primary contact and how and when they will communicate with you throughout the process. The best real estate agents establish clear communication protocols and consistently meet or exceed expectations throughout the relationship.


Most agents will ask you to sign a contract that outlines their duties, your obligations, and the scope of services provided. Take time to review the terms carefully and ask questions.


For sellers, the agreement may include the listing price, compensation terms, and the duration of the contract.4 Buyers typically sign a representation agreement, which confirms the agent is working in their best interest during the home search and purchase process.5


Always thoroughly review any buyer or seller agency agreement for termination clauses and commission obligations before signing. Trustworthy agents are transparent about their compensation structure and willing to explain how it aligns with your goals.


5. Ongoing Support


Exceptional agents continue to provide support long after closing. A top-tier real estate professional offers ongoing support, ensuring you have a trusted resource long after the transaction is complete.


Some agents are willing to provide post-purchase assistance, such as recommending reliable contractors, helping you understand your property tax assessments, or offering periodic home value analyses. For sellers, they may provide advice on reinvestment options or an agent referral if you’re planning to move to a new area.


This continued relationship can be especially valuable if you’re new to the area or plan to buy or sell again in the future. Ask potential agents how they stay in touch with past clients and whether they offer any resources or services to support you after closing. An agent who sees the relationship as long-term is one who genuinely values your trust and satisfaction.


READY TO MAKE YOUR MOVE? LET’S TALK.


Choosing a real estate agent is one of the most important decisions you'll make when buying or selling a home. The right partner can make the process easier to navigate and more rewarding, both financially and emotionally.


If you're looking for an experienced, locally knowledgeable agent who prioritizes clear communication, personalized service, and proven results, we’d love the opportunity to earn your trust.


Schedule a free, no-obligation consultation today to discuss your goals, ask questions, and find out how we can help you navigate your next move with confidence. Let’s turn your real estate goals into a successful reality—together.



The above references an opinion and is for informational purposes only. It is not intended to be financial, legal, or tax advice. Consult the appropriate professionals for advice regarding your individual needs.


Sources:


1.   National Association of Realtors -
https://www.nar.realtor/magazine/real-estate-news/fsbos-reach-all-time-low-more-sellers-rely-on-agents

2.   Forbes -
https://www.forbes.com/sites/tedknutson/2019/01/14/home-buyer-could-lose-big-by-not-working-with-agent-serving-them-solely-warns-consumer-federation/

3.   Investopedia -
https://www.investopedia.com/investing/steps-becoming-real-estate-agent/

4.   National Association of Realtors -
https://www.nar.realtor/the-facts/consumer-guide-listing-agreements

5.   National Association of Realtors - 
https://www.nar.realtor/sites/default/files/2024-08/consumer-guide-written-buyer-agreements-2024-08-24.pdf

April 1, 2026
For a long time, multigenerational living had a reputation problem. It was the option families turned to when something had gone wrong — a job loss, a divorce, a health crisis. Moving back in with your parents, or having your parents move in with you, meant something hadn't worked out. That story has changed pretty significantly. Today, families are choosing this arrangement on purpose — not as a fallback, but as a deliberate decision to share costs, stay connected, and build something that actually works for how their lives are structured right now. According to NAR, 14% of buyers recently purchased a multigenerational home, and the year before that hit 17%. [1] These aren't people making the best of a bad situation. They're rethinking what "home" needs to do. If this is something you're considering — or something a family member has brought up — here's what's worth knowing before you start the search. Why More Families Are Going This Route The honest answer is: it's rarely just one thing. For most families, cost is somewhere in the mix. Buying together means more income earners on the loan, more people splitting the mortgage, and a monthly payment that's easier to justify. But if you talk to families who've actually done it, the financial piece rarely tells the whole story. Caregiving comes up constantly. Nearly half of multigenerational buyers in NAR's research cited caring for or wanting to be near aging parents as a primary reason for the purchase. [1][4] For older millennials in particular, aging-parent health and caretaking responsibilities were a major driver. That's not a trend that's going away — there are now more than 70 million Americans age 65 or older, and the question of how families want to handle that isn't one most people want to outsource entirely. [2] Remote work has also quietly changed the math. When you're not tethered to an office, living near family becomes less of a sacrifice. You can be close without it costing you professionally, which is a relatively new dynamic. [3] And then there's the harder-to-quantify stuff — the daily support, the shared routines, the sense that you're not navigating things alone. For families with young kids, having grandparents nearby can be transformative. For families with aging parents, so can having adult children close. The point is: if you find yourself drawn to this idea, you're in good company, and your reasons are probably more layered than just the numbers. What to Actually Look for in a Property This is where a lot of families get tripped up. They find a house they love, start imagining how it could work, and convince themselves the layout is more flexible than it really is. Then six months into living together, they realize what they actually needed was a separate entrance, not just a second bathroom. The properties that work best for multigenerational living tend to share a few things in common. They take privacy seriously. Not just in theory, but in the layout. Dual primary suites, separate entrances, a finished basement with its own sitting area, or a detached guest house — these aren't luxury features, they're what make the arrangement actually sustainable. If each household can't fully decompress, host their own guests, and keep their own rhythm, the togetherness part gets old fast. Home design professionals increasingly flag this as the most important feature to get right, and it's easy to see why. [5][6] They're built — or can be converted — for flexibility. ADUs (accessory dwelling units) have become a serious part of this conversation as more cities loosen zoning restrictions. A detached ADU gives you the ultimate setup: close enough to matter, separate enough to breathe. If an ADU isn't already in place, it's worth asking whether the lot and local zoning would allow for one down the road. [5][6] They work for the long game. Think about where everyone in the arrangement will be in ten or fifteen years. First-floor suites, wider hallways, zero-step entries, and rooms that can adapt as needs change aren't just nice to have — they're what make a multigenerational home function well over time rather than just right now. [6][7] The short version: the best multigenerational properties support both togetherness and independence. If a home checks one but not the other, keep looking. The Conversations Most Families Skip Here's the part that tends to get glossed over, because the emotional pull of the idea is strong and the practical details feel like they can wait. They can't. Start with the financial structure early. If multiple people will be on the loan, everyone needs to understand what that actually means. Co-borrowers can combine income and assets to qualify for more — but they also share legal responsibility for the debt and share in whatever equity the home builds. That's meaningfully different from being a co-signer, who carries the liability but doesn't own a piece of the property. Knowing which structure makes sense for your family is a conversation to have with a lender before you fall in love with a house. [8] Define ownership clearly. There are several ways to structure who owns what — joint tenancy, tenancy in common, shared-equity arrangements — and each one affects what happens if someone wants to sell, refinance, or passes away. Equal contributions don't automatically mean equal ownership makes sense, and unequal contributions don't mean anyone is getting a bad deal. But these things need to be spelled out explicitly, not assumed. [8] Get it in writing. A verbal agreement between family members feels fine when everyone is on the same page. It gets complicated when circumstances change — and circumstances always change eventually. A written agreement that covers shared expenses, maintenance responsibilities, common areas, and how exits would be handled gives everyone protection and, honestly, usually makes the conversations easier because you've already had them. [9] Talk through the "what-ifs" before closing. Job relocations, caregiving shifts, a marriage, someone wanting to sell — these aren't worst-case scenarios, they're just life. The way a home is titled can affect everything from Medicaid eligibility to how inheritance plays out. It's worth a conversation with an estate planning attorney or real estate attorney before you close, not after. [9] This stuff isn't fun to work through. But families who do it upfront tend to have far smoother experiences than those who assume it'll all work itself out. Is This Actually the Right Move? That depends on a few honest questions. Is everyone genuinely choosing this, or is someone going along with it? The families who thrive in multigenerational arrangements almost always went in with shared intent — everyone wanted it, everyone understood what they were agreeing to. That's different from one party tolerating it because the math made sense or because it felt like the easier thing to say yes to. Are the financial expectations clear and actually fair? Not just the down payment, but ongoing contributions, equity stakes, and what happens if someone needs to exit. These things are much easier to define before the purchase than to renegotiate afterward. Does everyone have a realistic picture of what shared space feels like day-to-day, long-term? Not on a good weekend when everyone's happy to be together — but on a random Tuesday when someone's had a bad day, the kids are loud, and you just want your house to yourself for an hour. If the answers to those questions are honest and mostly positive, multigenerational living can be genuinely great. The data backs that up. So do plenty of real families who've made it work. BOTTOMLINE Multigenerational living has moved from fallback plan to deliberate strategy for a growing number of families — and it's easy to understand why. The financial upside is real, the caregiving benefits are real, and when it's set up well, the emotional rewards are too. What makes it work is going in with eyes open: the right property, the right legal structure, and honest conversations before anyone signs anything. If this is something your family is exploring — or if it's on the horizon and you're not sure where to start — that's exactly the kind of conversation a good agent can help you think through. Getting the strategy right early makes everything that follows a lot smoother. Reach out anytime — even if you're just starting to think it through. Sources 1. National Association of REALTORS® — Making Extra Room at the Table: Multi-Generational Homes in the United States https://www.nar.realtor/blogs/economists-outlook/making-extra-room-at-the-table-multi-generational-homes-in-the-united-states 2. National Association of REALTORS® — The "Silver Tsunami" in Real Estate Is Here: Are You Ready? https://www.nar.realtor/magazine/real-estate-news/the-silver-tsunami-in-real-estate-is-here-are-you-ready 3. U.S. Census Bureau — New U.S. Census Bureau Data Show Detailed Characteristics of Home-Based Workers https://www.census.gov/library/stories/2025/01/work-from-home-inequalities.html 4. National Association of REALTORS® — One Big Happy Household: How Families and the Data Are Shaping Multigenerational Living https://www.nar.realtor/blogs/economists-outlook/one-big-happy-household-how-families-and-the-data-are-shaping-multigenerational-living 5. Better Homes & Gardens — Multigenerational Living Will Define the Future of Home Design, According to Thumbtack and Redfin https://www.bhg.com/thumbtack-redfin-home-design-report-2026-11869197 6. The House Plan Company — How 2025 Is Redefining Multigenerational Home Design https://www.thehouseplancompany.com/blog/how-2025-is-redefining-multigenerational-home-design/ 7. National Association of REALTORS® — All Under One Roof: Trends in Multigenerational Living https://www.nar.realtor/magazine/real-estate-news/home-and-design/all-under-one-roof-trends-in-multigenerational-living 8. The Mortgage Reports — How to Buy a House With Your Parents https://themortgagereports.com/77007/buying-a-home-with-parents-or-child 9. Elder Law Answers — Home Ownership When Parents and Adult Children Live Together https://www.elderlawanswers.com/what-are-the-house-ownership-options-when-parents-and-adult-children-live-together-14484
March 24, 2026
The playbook for selling a home has changed fast. Active housing inventory rose more than 16% year-over-year in 2025, and 62% of homebuyers paid below the original list price—the highest share since 2019. The average discount hit 7.9%, the biggest in over a decade. What does that mean for sellers? The days of putting a home on the MLS, snapping a few photos, and waiting for offers are over. Today's buyers are more informed, more cautious, and more willing to walk away. The listings that win are the ones that eliminate friction at every stage. Here is what that actually looks like. Know What the 2026 Buyer Is Filtering For Today's buyer is thinking about what a home will cost them after they buy it. According to the 2026 Design Trends Report, 86% of buyers say flexible layouts help them see past square footage. Dedicated home offices, walk-in pantries, and multipurpose rooms now outweigh raw size. Nearly half of buyers say they will not buy a home that does not feel right the moment they walk in. Energy efficiency is being evaluated as a financial hedge against utility costs, climate risk, and future insurability. Terms like "zero-energy ready" and "home battery system" are appearing far more frequently in buyer searches. Sellers who position features like updated HVAC systems, new windows, or solar panels as cost-saving assets have a clear advantage. What does it mean for you? Win the Screen Before You Win the Showing The online listing is the first showing. By the time a buyer walks through the front door, they have already decided they are interested—or they have scrolled past. 85% of homebuyers consider listing photos the most critical factor when evaluating a property online. Not the price. Not the description. The photo. Listings with professional photography receive up to 61% more views and sell 32% faster Twilight photos used as the primary listing image average 76% more views Listings with video get 403% more inquiries Listings with 3D virtual tours sell up to 31% faster and for up to 9% more These are not small edges—they are the differences that help a listing generate momentum. What does it mean for you? Remove Every Reason to Say "No" In a slower market, uncertainty creates lower offers—or no offers. Every unanswered question is a reason to negotiate down or walk away. The smartest move is to answer the scary questions before they are asked. That starts with a pre-listing inspection. For $300 to $800, a seller can identify and address issues on their own timeline and terms, before a buyer's inspector turns a minor finding into a deal-killing negotiation. Home inspections are the number one reason deals fall apart today. In mid-2025, 15% of pending sales fell through—above the 12% historical norm—largely because financially stretched buyers will not absorb surprise repair costs. What does it mean for you? Price It Right or Pay the Price Overpriced listings don't just sit longer—they sell for less than if they had been priced correctly from the start. 39% of all listings nationwide had price reductions in 2025. The typical home sold for nearly 4% under its asking price during peak season, the steepest discount in six years. A listing's visibility and buyer interest peak immediately after launch. Pricing high to see what happens is dangerous: Every week of inactivity makes the next correction less effective Multiple small reductions signal desperation and train buyers to wait for the next drop A single strategic correction, aggressive enough to restart the clock, is almost always more effective Pricing correctly from day one is not conservative—it is strategic. What does it mean for you? The New Definition of a Winning Listing The 2026 winner is not the cheapest or the biggest. It is the most ready. The difference between a home that moves and one that sits often comes down to strategy, not the property itself. What does it mean for you? We're Here to Guide You If you are thinking about selling—or if you have a listing that is not performing the way you expected—let's talk. A strategic approach to pricing, presentation, and preparation can make all the difference in today's market. This content is for informational purposes only and does not constitute professional real estate advice. Market conditions vary by location and individual circumstances. Always consult with a licensed real estate professional before making decisions about buying or selling property.  Sources HousingWire – The U.S. Housing Market in 2025 Redfin – Homebuyers Are Scoring the Biggest Discounts in 13 Years Better Homes & Gardens Real Estate – 2026 Design Trends Report Redfin – Why 15% of Home Sales Are Falling Apart HomeLight – What Buyers Want in a Home Zillow 2026 Home Trends Report PhotoUp – Real Estate Photography Statistics RubyHome – Real Estate Photography Statistics Matterport – 3D Tours Study Matterport – Property Buyers Prefer 3D Tours NAR Magazine – Pre-Listing Inspections CubiCasa – Real Estate Listing Trends in 2026 Redfin – Home Sellers Cutting Prices at Record Rate NAR Magazine – Listing Price Reduction Navigation
February 26, 2026
At the Vickie Landis Rentsel Team of Keller Williams Realty Group, we’re always looking for small ways to say thank you to our amazing clients and community. That’s why we’re excited to host a FREE Community Shredding Event this spring! If you have old tax returns, bank statements, medical paperwork, or other sensitive documents piling up at home, this is the perfect opportunity to safely and securely dispose of them. ⸻ Why Shredding Matters Identity theft continues to be a growing concern, and one of the simplest ways to protect yourself is by properly destroying confidential documents. Items like: • Old tax documents • Credit card statements • Bank records • Medical paperwork • Pre-approved credit offers • Anything containing your Social Security number or account information Shredding these materials helps prevent personal information from falling into the wrong hands.