June 5, 2024

Mid-Year Market Update for 2024: What Buyers and Sellers Need to Know

Last December, when the Federal Reserve projected a series of benchmark rate cuts in the coming year, some analysts speculated that mortgage rates—which had recently peaked near 8%—would fall closer to 6% by mid-2024.1,2,3 Unfortunately, persistent inflation has delayed the central bank’s timeline and kept the average 30-year mortgage rate hovering around 7% so far this year.2 While elevated mortgage rates have continued to dampen the pace of home sales and affordability, there have been some positive developments for frustrated homebuyers. Nationwide, the inventory shortage is starting to ease, and an uptick in starter homes coming on the market has helped to slow the median home price growth rate, presenting some relief to cash-strapped buyers.4 There are also signs that sellers are adjusting to the higher rate environment, as a growing number list their properties for sale.4 Still, economists say a persistent housing deficit—combined with tighter lending standards and historically high levels of home equity—will help keep the market stable.5 What does that mean for you? Read on for our take on this year's most important real estate news and get a sneak peek into what analysts predict is around the corner for 2024.


MORTGAGE RATE CUTS WILL TAKE LONGER THAN EXPECTED At its most recent meeting on May 1, the Federal Reserve announced that it would keep its overnight rate at a 23-year high in response to the latest, still-elevated inflation numbers.6 While mortgage rates aren’t directly tied to the federal funds rate, they do tend to move in tandem. So, while expected, the Fed’s announcement was further proof that a meaningful decline in mortgage rates—and a subsequent real estate market rebound—is farther off than many experts predicted. “The housing market has always been interest rate sensitive. When rates go up, we tend to see less activity,” explained Realtor.com chief economist Danielle Hale in a recent article. “The housing market is even more rate sensitive now because many people are locked into low mortgage rates and because first-time buyers are really stretched by high prices and borrowing costs.”7 Many experts now speculate that the first benchmark rate cut will come no sooner than September, so homebuyers hoping for a cheaper mortgage will have to remain patient. “We’re not likely to see mortgage rates decline significantly until after the Fed makes its first cut; and the longer it takes for that to happen, the less likely it is that we’ll see rates much below 6.5% by the end of the year,” predicted Rick Sharga, CEO at CJ Patrick Company, in a May interview.


What does it mean for you? Mortgage rates aren’t expected to fall significantly any time soon, but that doesn’t necessarily mean you should wait to buy a home. A drop in rates could lead to a spike in home prices if pent-up demand sends a flood of homebuyers back into the market. Reach out to schedule a free consultation so we can help you chart the best course for your home purchase or sale.


BUYERS ARE GAINING OPTIONS AS SELLERS RETURN TO THE MARKET There is a silver lining for buyers who have struggled to find the right property: More Americans are sticking a for-sale in their yard.9 Given the record-low inventory levels of the past few years, this presents an opportunity for buyers to find a place they love—and potentially score a better deal. In 2023, inventory remained scarce as homeowners who felt beholden to their existing mortgage rates delayed their plans to sell. However, a recent survey by Realtor.com shows that a growing number of those owners are ready to jump in off the sidelines.10 While the majority of potential sellers still report feeling “locked in” by their current mortgage, the share has declined slightly (79% now versus 82% in 2023). Additionally, nearly one-third of those “locked-in” owners say they need to sell soon for personal reasons, and the vast majority (86%) report that they’ve already been thinking about selling for more than a year.10 Renewed optimism may also be playing a part. “Both our ‘good time to buy’ and ‘good time to sell’ measures continued their slow upward drift this month,” noted Fannie Mae Chief Economist Doug Duncan in an April statement.11 However, the current stock of available homes still falls short of pre-pandemic levels, according to economists at Realtor.com. “For the first four months of this year, the inventory of homes actively for sale was at its highest level since 2020. However, while inventory this April is much improved compared with the previous three years, it is still down 35.9% compared with typical 2017 to 2019 levels.”


What does it mean for you? If you’ve had trouble finding a home in the past, you may want to take another look. An increase in inventory, coupled with relatively low buyer competition, could make this an ideal time to make a move. Reach out if you’re ready to search for your next home. If you’re hoping to sell this year, you may also want to act now. If inventory levels grow, it will become more challenging for your home to stand out. We can craft a plan to maximize your profits, starting with a professional assessment of your home’s current market value. Contact us to schedule a free consultation.


HOME PRICES ARE RISING AT A MORE MANAGEABLE PACE Homebuyers struggling with high borrowing costs have something else to celebrate. The national median home price has remained relatively stable over the past year, due to sellers bringing a greater share of smaller, more affordable homes to the market.4 In addition to offering cheaper homes, a recent survey found that home sellers are also adjusting their expectations when it comes to pricing. In many regions, just 12% anticipate a bidding war (down from 23% last year) and only 15% expect to sell above list price (versus 31% in 2023).10 But buyers shouldn’t expect a fire sale. According to Realtor.com’s April Housing Market Trends Report, “On an adjusted per-square-foot basis, the median list price grew by 3.8%, as homes continue to retain their value despite increased inventory compared with last year.”4 Dr. Selma Hepp, chief economist for the data firm CoreLogic, projects that home prices will keep rising at a gradual pace through the rest of 2024. “Spring home price gains are already off to a strong start despite continued mortgage rate volatility. That said, more inventory finally coming to market will likely translate to more options for buyers and fewer bidding wars, which typically keeps outsized price growth in check.”


What does it mean for you? An increase in more affordable housing stock is great news, especially for first-time buyers. And with home values expected to keep rising, an investment in real estate could help you build wealth over time. Reach out to discuss your goals and budget, and we can help you decide if you’re ready to take your first step on the property ladder.


DESIRE TO OWN PERSISTS, BUT AFFORDABILITY REMAINS AN OBSTACLE Surveys show that the American dream of homeownership is alive and well, despite the financial challenges. In fact, a recent poll by Realtor.com found that 55% of Millennial and 40% of Gen Z respondents believe that now is a good time to buy a home.13 According to Fannie Mae Chief Economist Doug Duncan, buyers are starting to adapt to the new economic reality. “With the historically low rates of the pandemic era now firmly behind us, some households appear to be moving past the hurdle of last year’s sharp jump in rates, an adjustment that we think could help further thaw the housing market. We noted in our latest monthly forecast that we expect to see a gradual increase in home listings and sales transactions in the coming year." The Realtor.com study also revealed that even a small drop in mortgage rates could give a big boost to homebuyer demand and affordability. In fact, 40% of the buyers polled would find a home purchase attainable if rates fall under 6%, and an additional 32% plan to enter the market if rates dip below 5%.13 But waiting for rates to drop isn’t the only approach that Americans are using to afford a home. A survey by U.S. News & World Report found that determined homebuyers are employing a variety of strategies, including shopping multiple lenders (52%), purchasing discount points to lower their rates (36%), and opting for adjustable-rate mortgages (36%). More than three-quarters of today’s buyers also hope to refinance to a lower rate in the future.14 Despite the obstacles, these respondents remain steadfast in their desire to own a home, listing financial benefits, stability, and more space as their top motivations for wanting to buy.


What does it mean for you? If you’re dreaming of a new home, let’s talk. We can help you evaluate your options and connect you with a mortgage professional to discuss strategies you can use to make your monthly payments more affordable. And remember, in many cases, you can refinance if rates drop in the future. If you have plans to sell, it will be crucial to enlist the help of a skilled agent who knows how to maximize your profit margins and draw in qualified buyers. Reach out for a copy of our multi-step Property Marketing Plan.


WE'RE HERE TO GUIDE YOU While national housing reports can give you a “big picture” outlook, much of real estate is local. And as local market experts, we know what's most likely to impact sales and drive home values in your particular neighborhood. As a trusted partner in your real estate journey, we can guide you through the market's twists and turns. If you’re considering buying or selling a home in 2024, contact us now to schedule a free consultation. Let’s work together and craft an action plan to meet your real estate goals.

The above references an opinion and is for informational purposes only. It is not intended to be financial, legal, or tax advice. Consult the appropriate for advice regarding your individual needs. 



Sources:

  1. CBS News - https://www.cbsnews.com/news/federal-reserve-rate-decision-pause-december-13/
  2. Bankrate - https://www.bankrate.com/mortgages/historical-mortgage-rates/
  3. Fannie Mae - https://www.fanniemae.com/media/50096/display
  4. Realtor.com - https://www.realtor.com/research/april-2024-data/
  5. Bankrate - https://www.bankrate.com/real-estate/is-the-housing-market-about-to-crash/
  6. NPR - https://www.npr.org/2024/05/01/1248454950/federal-reserve-inflation-interest-rates
  7. Realtor.com - https://www.realtor.com/news/trends/will-the-fed-cut-interest-rates-2024-housing-market/
  8. The Mortgage Reports - https://themortgagereports.com/32667/mortgage-rates-forecast-fha-va-usda-conventional
  9. Fast Company - https://www.fastcompany.com/91106568/housing-market-inventory-rising-across-country-maps
  10. Realtor.com - https://www.realtor.com/research/2023-q1-sellers-survey-btts/
  11. Fannie Mae - https://www.fanniemae.com/research-and-insights/surveys-indices/national-housing-survey
  12. CoreLogic - https://www.corelogic.com/press-releases/corelogic-us-annual-home-price-growth-slows-still-up-by-over-5-february/
  13. Realtor.com - https://www.realtor.com/research/america-dream-survey-feb-2024/
  14. US News & World Report - https://money.usnews.com/loans/mortgages/articles/2024-homebuyer-survey



April 1, 2026
For a long time, multigenerational living had a reputation problem. It was the option families turned to when something had gone wrong — a job loss, a divorce, a health crisis. Moving back in with your parents, or having your parents move in with you, meant something hadn't worked out. That story has changed pretty significantly. Today, families are choosing this arrangement on purpose — not as a fallback, but as a deliberate decision to share costs, stay connected, and build something that actually works for how their lives are structured right now. According to NAR, 14% of buyers recently purchased a multigenerational home, and the year before that hit 17%. [1] These aren't people making the best of a bad situation. They're rethinking what "home" needs to do. If this is something you're considering — or something a family member has brought up — here's what's worth knowing before you start the search. Why More Families Are Going This Route The honest answer is: it's rarely just one thing. For most families, cost is somewhere in the mix. Buying together means more income earners on the loan, more people splitting the mortgage, and a monthly payment that's easier to justify. But if you talk to families who've actually done it, the financial piece rarely tells the whole story. Caregiving comes up constantly. Nearly half of multigenerational buyers in NAR's research cited caring for or wanting to be near aging parents as a primary reason for the purchase. [1][4] For older millennials in particular, aging-parent health and caretaking responsibilities were a major driver. That's not a trend that's going away — there are now more than 70 million Americans age 65 or older, and the question of how families want to handle that isn't one most people want to outsource entirely. [2] Remote work has also quietly changed the math. When you're not tethered to an office, living near family becomes less of a sacrifice. You can be close without it costing you professionally, which is a relatively new dynamic. [3] And then there's the harder-to-quantify stuff — the daily support, the shared routines, the sense that you're not navigating things alone. For families with young kids, having grandparents nearby can be transformative. For families with aging parents, so can having adult children close. The point is: if you find yourself drawn to this idea, you're in good company, and your reasons are probably more layered than just the numbers. What to Actually Look for in a Property This is where a lot of families get tripped up. They find a house they love, start imagining how it could work, and convince themselves the layout is more flexible than it really is. Then six months into living together, they realize what they actually needed was a separate entrance, not just a second bathroom. The properties that work best for multigenerational living tend to share a few things in common. They take privacy seriously. Not just in theory, but in the layout. Dual primary suites, separate entrances, a finished basement with its own sitting area, or a detached guest house — these aren't luxury features, they're what make the arrangement actually sustainable. If each household can't fully decompress, host their own guests, and keep their own rhythm, the togetherness part gets old fast. Home design professionals increasingly flag this as the most important feature to get right, and it's easy to see why. [5][6] They're built — or can be converted — for flexibility. ADUs (accessory dwelling units) have become a serious part of this conversation as more cities loosen zoning restrictions. A detached ADU gives you the ultimate setup: close enough to matter, separate enough to breathe. If an ADU isn't already in place, it's worth asking whether the lot and local zoning would allow for one down the road. [5][6] They work for the long game. Think about where everyone in the arrangement will be in ten or fifteen years. First-floor suites, wider hallways, zero-step entries, and rooms that can adapt as needs change aren't just nice to have — they're what make a multigenerational home function well over time rather than just right now. [6][7] The short version: the best multigenerational properties support both togetherness and independence. If a home checks one but not the other, keep looking. The Conversations Most Families Skip Here's the part that tends to get glossed over, because the emotional pull of the idea is strong and the practical details feel like they can wait. They can't. Start with the financial structure early. If multiple people will be on the loan, everyone needs to understand what that actually means. Co-borrowers can combine income and assets to qualify for more — but they also share legal responsibility for the debt and share in whatever equity the home builds. That's meaningfully different from being a co-signer, who carries the liability but doesn't own a piece of the property. Knowing which structure makes sense for your family is a conversation to have with a lender before you fall in love with a house. [8] Define ownership clearly. There are several ways to structure who owns what — joint tenancy, tenancy in common, shared-equity arrangements — and each one affects what happens if someone wants to sell, refinance, or passes away. Equal contributions don't automatically mean equal ownership makes sense, and unequal contributions don't mean anyone is getting a bad deal. But these things need to be spelled out explicitly, not assumed. [8] Get it in writing. A verbal agreement between family members feels fine when everyone is on the same page. It gets complicated when circumstances change — and circumstances always change eventually. A written agreement that covers shared expenses, maintenance responsibilities, common areas, and how exits would be handled gives everyone protection and, honestly, usually makes the conversations easier because you've already had them. [9] Talk through the "what-ifs" before closing. Job relocations, caregiving shifts, a marriage, someone wanting to sell — these aren't worst-case scenarios, they're just life. The way a home is titled can affect everything from Medicaid eligibility to how inheritance plays out. It's worth a conversation with an estate planning attorney or real estate attorney before you close, not after. [9] This stuff isn't fun to work through. But families who do it upfront tend to have far smoother experiences than those who assume it'll all work itself out. Is This Actually the Right Move? That depends on a few honest questions. Is everyone genuinely choosing this, or is someone going along with it? The families who thrive in multigenerational arrangements almost always went in with shared intent — everyone wanted it, everyone understood what they were agreeing to. That's different from one party tolerating it because the math made sense or because it felt like the easier thing to say yes to. Are the financial expectations clear and actually fair? Not just the down payment, but ongoing contributions, equity stakes, and what happens if someone needs to exit. These things are much easier to define before the purchase than to renegotiate afterward. Does everyone have a realistic picture of what shared space feels like day-to-day, long-term? Not on a good weekend when everyone's happy to be together — but on a random Tuesday when someone's had a bad day, the kids are loud, and you just want your house to yourself for an hour. If the answers to those questions are honest and mostly positive, multigenerational living can be genuinely great. The data backs that up. So do plenty of real families who've made it work. BOTTOMLINE Multigenerational living has moved from fallback plan to deliberate strategy for a growing number of families — and it's easy to understand why. The financial upside is real, the caregiving benefits are real, and when it's set up well, the emotional rewards are too. What makes it work is going in with eyes open: the right property, the right legal structure, and honest conversations before anyone signs anything. If this is something your family is exploring — or if it's on the horizon and you're not sure where to start — that's exactly the kind of conversation a good agent can help you think through. Getting the strategy right early makes everything that follows a lot smoother. Reach out anytime — even if you're just starting to think it through. Sources 1. National Association of REALTORS® — Making Extra Room at the Table: Multi-Generational Homes in the United States https://www.nar.realtor/blogs/economists-outlook/making-extra-room-at-the-table-multi-generational-homes-in-the-united-states 2. National Association of REALTORS® — The "Silver Tsunami" in Real Estate Is Here: Are You Ready? https://www.nar.realtor/magazine/real-estate-news/the-silver-tsunami-in-real-estate-is-here-are-you-ready 3. U.S. Census Bureau — New U.S. Census Bureau Data Show Detailed Characteristics of Home-Based Workers https://www.census.gov/library/stories/2025/01/work-from-home-inequalities.html 4. National Association of REALTORS® — One Big Happy Household: How Families and the Data Are Shaping Multigenerational Living https://www.nar.realtor/blogs/economists-outlook/one-big-happy-household-how-families-and-the-data-are-shaping-multigenerational-living 5. Better Homes & Gardens — Multigenerational Living Will Define the Future of Home Design, According to Thumbtack and Redfin https://www.bhg.com/thumbtack-redfin-home-design-report-2026-11869197 6. The House Plan Company — How 2025 Is Redefining Multigenerational Home Design https://www.thehouseplancompany.com/blog/how-2025-is-redefining-multigenerational-home-design/ 7. National Association of REALTORS® — All Under One Roof: Trends in Multigenerational Living https://www.nar.realtor/magazine/real-estate-news/home-and-design/all-under-one-roof-trends-in-multigenerational-living 8. The Mortgage Reports — How to Buy a House With Your Parents https://themortgagereports.com/77007/buying-a-home-with-parents-or-child 9. Elder Law Answers — Home Ownership When Parents and Adult Children Live Together https://www.elderlawanswers.com/what-are-the-house-ownership-options-when-parents-and-adult-children-live-together-14484
March 24, 2026
The playbook for selling a home has changed fast. Active housing inventory rose more than 16% year-over-year in 2025, and 62% of homebuyers paid below the original list price—the highest share since 2019. The average discount hit 7.9%, the biggest in over a decade. What does that mean for sellers? The days of putting a home on the MLS, snapping a few photos, and waiting for offers are over. Today's buyers are more informed, more cautious, and more willing to walk away. The listings that win are the ones that eliminate friction at every stage. Here is what that actually looks like. Know What the 2026 Buyer Is Filtering For Today's buyer is thinking about what a home will cost them after they buy it. According to the 2026 Design Trends Report, 86% of buyers say flexible layouts help them see past square footage. Dedicated home offices, walk-in pantries, and multipurpose rooms now outweigh raw size. Nearly half of buyers say they will not buy a home that does not feel right the moment they walk in. Energy efficiency is being evaluated as a financial hedge against utility costs, climate risk, and future insurability. Terms like "zero-energy ready" and "home battery system" are appearing far more frequently in buyer searches. Sellers who position features like updated HVAC systems, new windows, or solar panels as cost-saving assets have a clear advantage. What does it mean for you? Win the Screen Before You Win the Showing The online listing is the first showing. By the time a buyer walks through the front door, they have already decided they are interested—or they have scrolled past. 85% of homebuyers consider listing photos the most critical factor when evaluating a property online. Not the price. Not the description. The photo. Listings with professional photography receive up to 61% more views and sell 32% faster Twilight photos used as the primary listing image average 76% more views Listings with video get 403% more inquiries Listings with 3D virtual tours sell up to 31% faster and for up to 9% more These are not small edges—they are the differences that help a listing generate momentum. What does it mean for you? Remove Every Reason to Say "No" In a slower market, uncertainty creates lower offers—or no offers. Every unanswered question is a reason to negotiate down or walk away. The smartest move is to answer the scary questions before they are asked. That starts with a pre-listing inspection. For $300 to $800, a seller can identify and address issues on their own timeline and terms, before a buyer's inspector turns a minor finding into a deal-killing negotiation. Home inspections are the number one reason deals fall apart today. In mid-2025, 15% of pending sales fell through—above the 12% historical norm—largely because financially stretched buyers will not absorb surprise repair costs. What does it mean for you? Price It Right or Pay the Price Overpriced listings don't just sit longer—they sell for less than if they had been priced correctly from the start. 39% of all listings nationwide had price reductions in 2025. The typical home sold for nearly 4% under its asking price during peak season, the steepest discount in six years. A listing's visibility and buyer interest peak immediately after launch. Pricing high to see what happens is dangerous: Every week of inactivity makes the next correction less effective Multiple small reductions signal desperation and train buyers to wait for the next drop A single strategic correction, aggressive enough to restart the clock, is almost always more effective Pricing correctly from day one is not conservative—it is strategic. What does it mean for you? The New Definition of a Winning Listing The 2026 winner is not the cheapest or the biggest. It is the most ready. The difference between a home that moves and one that sits often comes down to strategy, not the property itself. What does it mean for you? We're Here to Guide You If you are thinking about selling—or if you have a listing that is not performing the way you expected—let's talk. A strategic approach to pricing, presentation, and preparation can make all the difference in today's market. This content is for informational purposes only and does not constitute professional real estate advice. Market conditions vary by location and individual circumstances. Always consult with a licensed real estate professional before making decisions about buying or selling property.  Sources HousingWire – The U.S. Housing Market in 2025 Redfin – Homebuyers Are Scoring the Biggest Discounts in 13 Years Better Homes & Gardens Real Estate – 2026 Design Trends Report Redfin – Why 15% of Home Sales Are Falling Apart HomeLight – What Buyers Want in a Home Zillow 2026 Home Trends Report PhotoUp – Real Estate Photography Statistics RubyHome – Real Estate Photography Statistics Matterport – 3D Tours Study Matterport – Property Buyers Prefer 3D Tours NAR Magazine – Pre-Listing Inspections CubiCasa – Real Estate Listing Trends in 2026 Redfin – Home Sellers Cutting Prices at Record Rate NAR Magazine – Listing Price Reduction Navigation
February 26, 2026
At the Vickie Landis Rentsel Team of Keller Williams Realty Group, we’re always looking for small ways to say thank you to our amazing clients and community. That’s why we’re excited to host a FREE Community Shredding Event this spring! If you have old tax returns, bank statements, medical paperwork, or other sensitive documents piling up at home, this is the perfect opportunity to safely and securely dispose of them. ⸻ Why Shredding Matters Identity theft continues to be a growing concern, and one of the simplest ways to protect yourself is by properly destroying confidential documents. Items like: • Old tax documents • Credit card statements • Bank records • Medical paperwork • Pre-approved credit offers • Anything containing your Social Security number or account information Shredding these materials helps prevent personal information from falling into the wrong hands.